Organization Behavior in Coca Cola Company - Case Study Example

Organization Behavior: Case of Coca Cola Company By: Institution: Course: Instructor: Date of submission: Introduction Organizational ethical behavior can affect the organization in many different ways; it can affect the organization reputation, productivity, and other external and internal factors that an organization operates under. It is this behavior that determines the existing and prospective customers an organization is likely to have. Conducting business while cautiously examining the organization behaviors majorly contributes to the competitiveness as a factor of organization market expansion. There are some expected organizational behaviors that when not met, the organization will definitely lose its customer to competitors. This essay examines the expected and actual organizational behaviors with main focus on Coca Cola Company as a case study for organizational behavior and how it influences its market demography. The essay also outlines recommendations of ethical organizational behaviors that can be adopted by Coca Cola Company to win and retain their market. Expected It is expected that Coca Cola Company is achieving various outcomes including work attitudes such as work commitments and job satisfaction and the performance of the job for instance counterproductive work behavior as well as customer service. Attracting, managing, as well as retaining customers in in a globalized market is a formidable task. As the growth and the maturity of globalization occur, more opportunities are available to find as well as nature customers. It is essential for the Coca Cola Company to think of developing a global orientation as well as cooperative culture. It is also essential for the company to consider making a far-reaching adjustment in the manner by which its operations is managed. It is until recently that Coca Cola Company started changing with time and this followed the growing attitude of the customers to consume health conscious products. It is also expected that the change witnessed in the company currently will spread in the entire world. It is essential for the company to prioritize the health of its clients as this will form the avenue of its success in this competitive world (Colquitt, Lepine, & Wesson, 2015). In the recently years, many people have resisted to purchase Coca Cola products leading to a massive loss. Presently, the main problem facing the company is the ongoing resistance towards its brand, where many people are avoiding drinking its products owing to health concerns. According to studies, soft drinks are responsible for the rising cases of obesity. It is therefore essential for the organization to incorporate the health concerns of its consumers and introduce a health brand as this will ensure that people can keep on buying the Company’s products. Ensuring that the company is regaining control calls for a boost in the efficiency of its operations. To do this, it is important for the company to have collegial leaders who would focus on improving the image of the company by introducing health conscious products (Gibson, Ivancevich, Donnelly, & Konopaske, 2012). Owing to the lack of knowledge as well as training, majority of the leaders become dependent on experience and instinct instead of fully comprehending the process of change. It is therefore essential for the leaders of Coca Cola Company to consider accepting the inevitable transformation occurring within their organizations. Such leaders should not be resistant to changes (Satori Group, 2012). Actual The company is created by over 700,000 associates and each of these associates brings into board his or her unique ideas or talents each day ensure that the system of the company is attaining its goals. The core of the corporation’s philosophy is making sure that its associates are healthy, happy, as well as receive fair treatment. The company also strives to ensure the creation of open environment of work where individuals get the inspiration to achieve superior results. Apart from that, the company aims at ensuring the creation of an environment where individuals receive full engagement as well as where the corporation in perceived both externally as well as internally as a choice employer. Apart from that, the company has among the best benefit and compensation package in the globe when compared with other companies. The company has updated its workplace right policy as well as human rights statement after reviewing the gap present in its global policies. In order to address this gap, the company has updated its online guide for managers on executing the workplace work policy and human rights statement. The company also calls for all the employees and managers to confirm that they have led as well as comprehended the two (Gibson, Ivancevich, Donnelly, & Konopaske, 2012). Seven core values define the inclusive culture of Coca Cola Company and these are passion, integration, leadership, quality, diversity, and accountability. The company’s central promise is to ensure the refreshment of the world in body, spirit, and mind. The company keeps this promise through two main assets namely its brand and its people. As an international leader in the sale of beverages, the company’s capacity to comprehend, operate, as well as embrace multicultural world in the workplace and in the marketplace is essential to its sustainability. The company’s workplace strategy incorporate programs to attract, develop, as well as retain various talents as well as offer systems of support for groups with different backgrounds. As a way of addressing the health conscious needs of its customers, the company has purchased a third of Suja, an organic juice company. However, it is important for the company to perceive this as an opportunity to diversify to other healthy products (Satori Group, 2012). The Coca Cola Corporation uses various indicators to reveals it culture of organization and these are values, mission and vision, the history of the company, stakeholder engagement, its charitable foundation, as well as leadership and innovation. The company has gone a long way in comprehending the needs of the changing society. The value system is what defines the company’s culture. The company also consistently carries out the monitoring of its employees’ professional development while at the same time develop the employee’s creativity and innovation through motivation and rewarding. The company is also known for developing as well as training of its employees. The operations of the company cannot take place without the employees. The company has a strong culture because it has widely shared and deeply held values. One of the ways in which the company encourages an open communication work environment as well as to meritoriously leverage and solicit innovative ideas is through regular dialogue with associates who are located in various parts across the globe. The inputs by the employees are an essential ingredient to the mission, vision, as well as values of the company (Colquitt, Lepine, & Wesson, 2015). Differences Organizational behavior entails the knowledge application as well as study of how groups and individuals act in their work organization. The field assist managers to have a better comprehension of the people to ensure an improvement of customer satisfaction, productivity, and better position in terms of competitiveness, and this is mainly though better practices of management. In a period where drastic changes are taking place, the future is inherited by the learner. It would be apparent that organizations with the task of effective learning and teaching should be automatically be categorized as a learning organization. A company rise or crush down based on the manner by which it introduces the control and changes in its environment. As a way of moving the organization successfully, it is essential for leaders to comprehend the process of change through today’s economic environment turmoil, into the future (Wagner, & Hollenbeck, 2015). Many corporations are faced with diminishing or lack of resources, and this makes their leaders to become pressurized to exercise their power in responding to unplanned and planned changes. In most cases, companies’ leaders face numerous choices and when it comes to dealing with exceptional changes. These leaders are not served well with their skills to handle faster changes. The future success of Coca Cola Company, therefore, would depend on the capacity of the senior management to ensure the assimilation of changes, formulate a clear vision, as well as implement concise strategic objectives. It is also essential for the company to inspire participation as well as commitment from various quarters within the organization. Currently, learning appears to be essential in ensuring a company’s success. According to studies, organizational effectiveness and learning is a comprehensive is and original inquiry of learning organizations (Satori Group, 2012). Recommendations Since the company faces various management and legal complexities, it is essential to ensure that the managing is considering making various adjustments in their management structures. Changing the management and the culture of an organization is among the difficult challenges facing leadership simply because the culture of an organization is composed of various processes, goals, communication practices, roles, assumptions, and attitudes. It is important for the company to comprehend the various level in which people’s behavior operates and these include individual, group, as well as organizational levels. It is essential for the company to make its employees have the knowledge of the results they are expected to achieve. Apart from that, it is essential for the company to invest heavily on research regarding the needs of the customers as this is essential in enhancing its profitability (Colquitt, Lepine, & Wesson, 2015). Being both environmentally and socially responsible would help a company in increasing the growth and loyalty of the employees. The greatest asset that a company can have is the people. Therefore, it is essential for Coca Cola Company to understand that it is only people who can determine its success or failure. According to studies, companies that have attained a high success level are common in a number of ways. They are decentralized, use self-managed team, train employees, pay well, and reduce the differences in status. Since people are already aware of the health consequences associated with some of the company’s products, it is prudent for the management to consider diversifying to other health products as this will help in ensuring that the company remains profitable. It is also essential for Coca Cola Company to engage in operative organizational behavior practices (Satori Group, 2012). One of the main causes of organizational and personal stress is change. When change occur abruptly, people are likely to become more stressed compared to when the change comes progressively with time. One way that Coca Cola Company’s management can address this problem is by confronting the fear that accompanies change (Gulati, Ranjay, Ryan, Raffaelli, & Rivkin, 2016). The company should also incorporate the Senge’s model as one of the theoretical schemes to ensure the development of learning organizations. The model would require Coca Cola to be a learning organization whereby all the employees are constantly improving their capacity to achieve the goals of the company (Gibson, Ivancevich, Donnelly, & Konopaske, 2012). It is essential for Coca Cola Company to consider decentralizing the leadership role to enhance people’s capability to ensure they are working productively to achieve common goals. The main idea behind the learning organization is that in rapid change situations, only the adaptive, flexible, as well as productive organization shall achieve excellence. This will take place if Coca Cola Company will tap the commitment of the people as well as the ability to learn in various levels (Gulati, Ranjay, Ryan, Raffaelli, & Rivkin, 2016). Cocacola Change Grid Communicate on new products Give incentives: eg pay well Encourage team work Invest in research to change organizational culture Inform employees/ make announcements .. Develop a training program where employees Decentralize leadership Talent management Involve employees in the design and implementation process Bibliographies Colquitt, J., Lepine, J. A., & Wesson, M. J. 2015. Organizational behavior: improving performance and commitment in the workplace. Gibson, L., Ivancevich, M., Donnelly, H., & Konopaske, R. 2012. Organizations: behavior, structure, processes. New York: McGraw-Hill Irwin. Gulati, Ranjay, Ryan Raffaelli, and Jan Rivkin. 2016. "Does 'What We Do' Make Us 'Who We Are'? Organizational Design and Identity Change at the Federal Bureau of Investigation." Harvard Business School Working Paper, No. 16-084. Satori Group. 2012. Promoting positive change in organizational behavior: case study of Coca Cola Amatil. Wagner, J. A., & Hollenbeck, J. R. 2015. Organizational behavior: securing competitive advantage. New York, Routledge, Taylor & Francis Group. Organization chart Read More