Essays on Hypermarket Management and Strategies Coursework

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The paper "Hypermarket Management and Strategies" is a great example of management coursework.   A hypermarket can be defined as a huge supermarket which is not usually located out of the city. The services offered at supermarkets, specialty stores and department stores may be found underneath one huge roof. The notion of a hypermarket is that the complete weekly shopping requirements of the consumers must be met below one roof. Everything is available there groceries to clothes. The best instances of Hypermarkets are Carrefour and Wal-Mart. The Carrefour was the first-ever hypermarket (Jansen 1982 p370). Because of the immense size, the amount of customers they can satisfy is also immense; hypermarkets are usually located outside denser areas, and thus there is have sufficient place for parking. Hypermarket is a superstore which serves as both a supermarket and a department store.

The outcome is an extremely huge retail facility which has a vast assortment of products underneath one roof, as well as full lines of groceries and general products. If they are planned, built, and implemented properly, a consumer can do all their usual weekly shopping in one go (Dawson & Burt 1983 p34). These sores usually consist of business models that have a high-volume, low-margin sales.

A hypermarket is defined as having at least 50000 sq (Baker 2002 784) which fulfills the need for a lot of shoppers to carry huge quantities of goods, a lot of hypermarkets prefer suburban or locations which are far away for the city that are easily reachable by a car or even bus. 1. Market Segmentation Appended below is the market segment identifies by a hypermarket as the key market to focus our marketing efforts on: -   1.1 Target Market They segment their market into 2 types.

They focus on serving the upper customer who needs quality product and service. They let the warehouse seller take the lower rank customer by providing cheaper price product, which quality is also lower as well 2.Hypermarket Management Team The right management team is important for the success of a hypermarket and has to have a strong base in marketing, management, finance, as well as the development of services (Thomas 2006 p18).


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