The paper "International Business - Southern Cross Telco " is a perfect example of a marketing case study. Of the three potential markets that were identified in parts 1 and 2, India stands out as the most profitable for Southern Cross Telco to export its services. There are a number of characteristics that make India an attractive destination for not only Southern Cross Telco but also any other foreign company that wishes to export its services abroad. First, India is a very large country with a large population. Over the last three decades, India has been modernizing its economy and is now among the top ten largest economies in the world.
The infrastructural network has been modernized through a series of economic reforms that the government initiated in the early 1990s (Datt & Sundharam, 2009). Secondly, India has stable political and legal systems that provide the necessary climate for foreign investment. It has more than 1.1 million people, making it the second-most populous country in the world. This means that India has a large number of consumers, which is an essential condition for foreign investment.
Unlike either the US or New Zealand, India is a developing economy; a large number of its people are low-income earners and still live in rural areas. Much of India’ s rural areas are poorly connected to the country’ s main infrastructural network. There are thus potentials for more investments to be made in rural areas to create regional balance (Roy, 2006). Since gaining independence from the British in 1947, India has maintained good diplomatic and trade relations with virtually every country. This explains the large number of foreign direct investment inflows that the country gets.
Most importantly, the Indian economy is developing at a very high rate and hence millions of people are likely to transit into the middle and upper-income brackets. This implies that more and more people will have the purchasing power to consumer products and services that were hitherto considered luxury (Raychaudhuri and Habib, 2004).
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