The paper "Political, Economic, Socio-Cultural, Technological and Legal Environment of Malaysia" is a great example of a business case study. In Operations Management in the Travel Industry, Peter Robinson argues that “ a strengths, weaknesses, threats and opportunities (SWOT) analysis is a way of auditing the internal marketing environment. As a key determiner of marketing activity, it is a useful tool for identifying the capabilities and possibilities within an organization and enables informed and appropriate allocation of resources. ” It is important to note that the opportunities and threats in an organization are inclined towards the results of a peripheral review or assessment.
For instance evaluating and examining the political, economic, socio-cultural, technological and legal environment (PESTLE) of an organization aids in recognizing and making out of various dynamics and issues that controls and manipulates selling, advertising, and promotion choices. Peter Robinson further asserts that “ through carrying out a thorough audit of opportunities and threats arising out of the external audits, potential gaps in the market can be identified. ” Identifying the potency and limitations helps in the identification of the precise interior operational potential and ability of the organization.
Samsung Group is a South Korean multinational conglomerate company headquartered in Seoul. The company comprises numerous subsidies and is currently considering expanding the Samsung Electronics subsidiary by setting up a manufacturing plant in Kuala Lumpur, Malaysia. This paper elucidates the political, economic, socio-cultural, technological and legal environment (PESTLE) of Malaysia. The political environment of Malaysia According to Ibp in the Malaysia Country Study Guide, “ The Malaysian political environment is strongly favorable to international and domestic business development. ” (pg 26). The country is run by a government with the most powerful individual being the prime minister.
He is also the leader and chief of the United Malays National Organization, which is the primary and most important entity in the administrating federation. The country also has an emperor, Yang Di Pertuan Agong, in charge of nine of the thirteen regions in Malaysia. Since time immemorial, the Malaysian population comprises of individuals from different ethnic backgrounds. The most notable ones are the Malay, Chinese, and the Indians. It is of utmost importance to note that this country has experienced tribal pressures and tensions though these have been assuaged by fast financial, trade, and industrial development and expansion over the recent past. Analysis of the Political Environment in Malaysia Malaysia has been known to have mutual associations and relationships with a number of countries such as the United States of America.
For instance, the country sent their forces to join the U. N attack in Bosnia and Cambodia. It is also an affiliate and constituent of the Association of Southeast Asian Nations established in alliance and partnership with Indonesia, Philippines, Singapore, Thailand, and Brunei in 1967.
Over the recent past, some other countries such as Vietnam, Laos, and Burma have joined the association. The U. S works hand in hand with these countries through this organization. This organization has been involved in the establishment of a gratis business operational region which will ensure a sole and distinct place of business for the whole region’ s population. Malaysia is an affiliate of Asia-Pacific Economic Cooperation which is an organization that was established together with other countries of the pacific perimeter including the U. S, China, and Japan.
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