The paper "Apple Inc Market Analysis" is a perfect example of a marketing case study. Apple Inc. started out as a computer-based company but time went bur the company diverted resources into new ventures such as mobile phones and music players. These new ventures have impacted positively on its operations and its brand. This is because these new ventures have captured the eyes of the consumers and have been accepted widely across the world. This has led to Apple becoming even more innovative as it tries to compete with its rival companies.
In relation to these statements, this paper conducts market analysis for Apple Inc. A market analysis is supposed to guide any given firm or organization on the manner it is to conduct its operations. This is to say that by conducting a market analysis it becomes easier for Apple to strategize on the ways it is going to tackle the hurdles that may present themselves, especially when dealing with uncharted territory. In addition to these, this paper looks at the various competitive advantages Apple has over its rivals.
These competitive advantages enable Apple to appeal to its customers and maintain its worth in the market. Therefore, by understanding the various competitive advantages it becomes easier to see why Apple products realize great returns at the end of every financial year compared to other rival companies. Finally, this paper conducts a profitability analysis for Apple Inc. Profitability analysis helps in determining what action would amount to realization of profits by the company. In conducting the profitability analysis this paper looks at factors that may affect Apple as it tries to realize a profit from its products.
Lastly, the paper looks at the indicators of profitability. These indicators show whether the company is making profits or losses. Additionally, it is easier to tell the amount of profit it's making by looking at these indicators. Introduction Apple Inc is a well-renowned corporation whose main focus is in the innovation of new technological ideas, more so when it comes to technology involving computers and mobile handsets. Apple initially started by concentrating its resources in the creation of computers. This was due to the rising demands of computers as technology evolved.
However, Apple faced stiff competition from other computer manufacturers who had created a name for themselves. This was the case of Dell who enjoy a bigger market for its desktop computers and laptops. However, this did not deter Apple from entering the market and started production for its Macintosh personal computers. The Macintosh pc’ s gained market but could not outdo Dell pc’ s which enjoyed almost 50% of the total market. As Apple gained popularity it ventured into new technological innovations characterized by the introduction of non-computer devices.
This led to Apple altering its brand name from Apple computers to Apple Inc. this made it possible for Apple to venture into the mobile industry around 2000. An industry that was primarily dominated by Nokia and Motorola. However, Apple’ s mobile devices, iPhone, have become quite popular among smartphones, which can be attributed to the various features it bears. These phones together with iPods contribute more than half of the profit gained by Apple (Haslam et al, 2013). Therefore, this paper looks at the market analysis of Apple and how it has been able to compete with its rivals.
Additionally, the paper looks at the various competitive advantages that Apple enjoys. In relation to this statement, this paper looks at how these factors have impacted on the operations of Apple Inc.
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