Essays on Introduction of a New Product in the Indian Market by Nestle India Case Study

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The paper 'Introduction of a New Product in the Indian Market by Nestle India" is a good example of a marketing case study. Nestle company is a global company that has its headquarters in Switzerland. It has a branch in S. A which has a subsidiary in India. Nestle India's primary objective is to produce products that are of international standards. It also aims at providing high-quality products to its customers. It committed to ensuring the satisfaction of its shareholders and ensuring long-term growth. In India, Nestle is the leading company in the quantity of noodles sales per year.

Its market is about 90 % of the entire market. Nestle India has over the years grown to be the largest food-producing company in India. When Nestle India launched, its target customers were employed, women. Research later showed that the targeted customers were not the right customers. The results of the study showed that children provided the largest consumer segment. The customer sector then grew to include the youth, office workers and people who were conscious of their health. INTRODUCTION AND BACKGROUND TO THE COMPANY This is a report on research that I did on a new product for Nestle India.

It was to determine the market share of the new product (animal feeds) and how this new product will affect the organization's results in terms of profit. This report will provide the body with the required information on pet food production and marketing. Nestle India started in 1961 in Moga, Punjab. These were after the government asked Nestle to develop a milk economy for the country. Some of the products that Nestlé India produces include baby foods, dairy products, beverages, cooking aid and prepared dishes, and chocolates and confectionery. MARKET DESCRIPTION The confectionery market in India had a value of about US$ 1.3 billion in the year 2013.

Economic analysts project that these values will increase by 71 per cent by 2018 to reach a value of about US$ 2.2 billion. Due to economic growth in India, there has been a considerable rise in the disposable income of Indian salary earners. This is evident among middle-class wage earners. In a study conducted by a research specialist known as Canadean, this demographic comprises of about 45 per cent of the entire confectionery consumption in India.

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