Essays on Consumer Segmentation of Honeywell International Inc Case Study

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In general, the paper "Consumer Segmentation of Honeywell International Inc" is an outstanding example of a marketing case study.   Honeywell International Inc. is an American company that delivers a technologically advanced range of solutions to private individuals, businesses and industries (Honeywell 2016). Honeywell company technology has the ability to solve tough issues regarding buildings that include safety issues, security systems, fire monitoring and energy efficiency. The company solves these issues based on the environment and the building set. The setup involves proper integration while installing and maintaining a building system so as to have a secure and safer environment.

The paper seeks to explain the Honeywell demands, consumptions and the segmentation of customers. Also, the paper seeks to explain how these technologies affect customer demand and the regulations that involve the Blue Ocean Strategy. Consumption Patterns According to Colliers International (2016), there is an increase in demand for office buildings in Australia. Also, there is an increase in a business startup that has enhanced the energy efficiency focus in the new buildings. Many industries are concerned with power usage as they cost-push their expenditure high.

The main aim of many industries is to reduce energy usage. Honeywell provides a solution by the use of ‘ Smart Buildings’ . The method costs less hence allowing many companies to have less cost thus decreasing budget that could be incurred in electric usage (Honeywell Energy Manager 2009). The demand for office space has increased by 22% in 2016 that is according to Colliers International (2016). The demand has mainly been from small businesses where they need to deliver services to their customers. Honeywell Building Solutions help these small businesses among others to have building management system where the companies are able to minimize the energy usage.

The company also helps to reduce third party involvement or implications. Consumer Segmentation Honeywell has three business segments. The first one is the Aerospace segment which concentrates on turbochargers, lighting systems, application, propulsion and maintenance for energy systems. The second one is Automation and control segment that deals with installing buildings and homes with security, temperature and fire control systems. The third one is performance materials and technology segment that deals with developing and refining technologically advanced materials.

The consumers are classified into three profiles (Honeywell 2016). The first profile is the airport which is the toughest customers to the Honeywell Company. There is complexity when it comes to the control room and linking it to the building management system. There is also complexity in increasing security. The company provides smart terminals, landside and the air methods to help in improving security, efficiency and safety for the passengers and staff in the arrival and departure of the airport. The second is the government which is also hard for the Honeywell l Company to make improvements on because of the increase in mandates and priorities of the government entities.

Also, government entities have many requirements regarding infrastructure solutions and energy efficiency (Black 2016). The company offers solutions to the government on the operational problems and waste of energy although the company faces difficulty in providing productivity efficiency. The third is the education where Honeywell Company focuses on high schools and campus. Both the high school and the campus have different needs when it comes to the building environment.

The major concerns in the aging of the infrastructure and also the ability concerns of the schools to meet the required budget. Campus focus in solving energy concerns to have a competitive edge while high schools aim at security problems, energy costs, pollution and the limited budgets It is hard but necessary for the high schools to provide a safe studying environment while aiming at security, energy efficiency and health concerns.


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Honeywell Annual Report 2015, Honeywell 2015 annual report, viewed 1 October

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