The paper "Operations Management Process " is a great example of management coursework. Operations management is the process of ensuring the activities of the company are carried out effectively. The main elements of operations management as discussed in this report are the four Vs which are volume, variation, variety and visibility. The four Vs help an organization to achieve its goals by identifying the needs of the customers and satisfying them. Bundaberg Brewed Drinks Company has managed to create competitive advantage by satisfying the demand of the customers. Bundaberg Brewed Drinks has worked on the four Vs by focusing on customer demand and manufacturing different volumes of products depending on the season of the year which affects the demand.
Moreover, the company manufactures a variety of products to meet the different preferences of customers. The advantages of the four Vs include volume has increased competitive advantage, variation has led to an improved reputation of the company, the variety has helped to improve customer satisfaction and visibility has helped to create a good relationship between the company and the customers. The disadvantages include a wrong focus on demand, the variety has increased the cost of production, variation has led to the ineffective focus of demand and visibility has disclosed confidential information of the company.
Strategies to minimize risks and maximize the benefits include increasing the volume, reducing the variety of products, conduct market research to determine variation and introduce information communication technology to improve communication with the customers. Introduction Operations management is one of the aspects which enable an organization to improve its competitiveness in the global market. It is the process of organizing all the activities of the organization to increase productivity and meet the demand of the customers (Dunn & Jeste 2001).
In this regard, therefore, this essay will discuss the four Vs of operations management, which are volume, variety, variation and visibility, their positive effects as well as negative impacts. The essay will finally discuss the strategies that can be put by an organization to maximize its output while minimizing its negative effects. This discussion will be based on Bundaberg Brewed Drinks which is the company specialized in manufacturing beverages (Bundaberg Brewed Drinks 2014).
Bundaberg Brewed Drinks is a company which is based in Australia. The company is specialized in manufacturing beverages and it uses the traditional process when manufacturing the non-alcoholic drinks. The company operates in over 32 countries. It was founded in the year 1960 and manufactures a variety of products such as Ginger Beer, Peachee and Lemon-lime and Bitters. The company has effectively applied the four Vs in its operations and this has led to improved competitiveness. For instance, the four Vs have enabled the company to manufacture beer volume which satisfies the demand of the customers and also manufacture of a variety of products mentioned above to satisfy the different needs of the customers.
The company started as a small organization but due to its good quality products and services, it expanded its operations to the international market. It used various strategies to enter into the foreign market like joint ventures and exporting of the products.