The paper "Levendary Cafes and McDonald Brands International Management" is an outstanding example of a business assignment. Business operations carried out globally require standardization to promote easy and quality marketing. Some of the advantages of standardizing business operations include; Improved quality consistency, Elimination of errors, stability in the work process, cost management, Visual management and improved productivity (Black & Morrison 2012). McDonald’ s brand products were not altered in their entry to new markets a process that ensured cost management. In addition, this would promote international marketing as the brands would match parent brands which would ensure confidentiality of the consumer in the products offered.
Minimum alteration of the brands ensured elimination of errors as stability in the work process was greatly observed. A stable process of work ensured high productivity as a result of a well trained and empowered workforce. Legendary cafes lacked visual management in work activities which as a result led to multiple errors due to alteration in products produced. Possible visual management would enhance proper cost management and reduced errors in the marketing of products to different countries by both the Levendary cafes and McDonald brands.
It would also improve the security protocols around its products from possible duplication and vandalism. Cons of standardization Standardization is also hampered with various limitations which include; Lack of adaptation, lack of uniqueness, lack of flexibility, innovative rut, the small margin for error and limited quality (Bucar, Glas & Hisrich 2003). Lack of uniqueness by the Levendary cafes chains was facilitated by standardization process due to adverse alteration in the quality control measures. Minimum adaptation of the products to the new markets also was promoted by possible errors that were committed during the production process.
Small margin errors due to products and services defects and gaffes respectively can damage the brand’ s reputation thereby being affiliated to cheap and unreliable productivity by consumers. The innovative rut was discovered to be as a result of lack of ingenuity, creativity and innovative thinking due to the company’ s culture of mild focus on the same processes. Levendary café chains in china possessed a similar culture of little innovation, creativity and ingenuity which was highly driven by the workers (Werner 2002).
Lack of flexibility was led by repetition and duplication of production processes thus limited innovations. Question two Part A Chen was a leader of high integrity as she pushed her workforce to provide reliable records through proper ways of implementing tax laws. She was also self-motivated in her plans to establish a chain of restaurants in a foreign market. Optimism also led to her motivation in acquiring the goals set by her board. Chen had a vast industrial knowledge which aided her in operations across the foreign markets (Baruch 2002). She operated simultaneously as foster, peter and other workers had a viable responsibility in the project. Chen provided constructive feedback in both written and oral communication to her workers in the Levendary cafes and McDonald brands on how to implement the projects.
Her collaboration with the stakeholders ensured vibrant results thus yielding the chain business high results in the foreign market. She was a mediator between the company chains and the foreign diplomats who were willing to invest in the business.
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