Essays on The US Refrigerator Industry Analysis Case Study

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The paper "The US Refrigerator Industry Analysis " is a perfect example of a business case study. Throughout the history of the development of the refrigerator industry in the world, use in households for food preservation has been the force behind. Food preservation in the world dates as back as 1,000 B. C when ice was being used in China for preservation purposes. The idea of using ice to preserve food was then taken into other world countries such as Egypt, England and the United States. However, following the shortage of natural ice in the United States between 1889 and 1890 stimulated the use of mechanical refrigeration to freeze and store fish as well as used in brewing, dairy and beef industries.

These refrigerators could also be used in the grocery and manufacturing industries. The first home refrigerators were unveiled in the United States in 1911 by the General Electric Company. However, it could not take long before the two home model refrigerators namely Kelvinator and Servel models s were introduced in the country in 1920. The two could be driven by the motors fixed in basements or in adjoining rooms as shown in appendix one below.

Since then the refrigerator industry in the country has grown with over 99.5% of the residents in the United States, owns as at least one refrigerator (AEO2012). Purpose of the report This report is purposed to taking a critical view of the refrigerator industry in the United States by paying attention to various factors that have continued to impact the industry which includes: Effect of globalization on the industry Economic trends and forecasts Ecological and environmental challenges facing the industry Political, government and legal factors Technological advances influencing the Industry Elements of culture and society Effects of globalization in the industry Globalization according to Samuelson (2004) is the process through a proportion of a given economic, social and cultural activities that are moved across borders.

Globalization has a very significant effect on the economy, business and social life.


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