FEASIBILITY STUDYOperational FeasibilityThe new system which is to be placed in Etihad Airways will look towards increasing the level of service which will help the travelers to be better satisfied. The objective of the change is to ensure that better facilities are developed through which commuters travelling via Etihad Airways are able to enhance their experience which will help the airline to have a pool of loyal customers at the same time ensure consistency in service delivery standards. The new system proposes the uses of technology in an advanced form as it will help to understand the wants and requirements of the commuters and based on it the basic facilities like newspaper/magazines, food menu and duty free magazines and the working on the screens on which viewers can watch movie of their choice can be improved. The use of the new process will help to ensure that the time which customers have to spend on deciding the magazines, food and other products and services which they want can be minimized.
It will also reduce the chances of rejection of a particular service as commuters are asked in advance about their preference.
This will ensure that the flight has the necessary arrangements and will also ensure that Etihad Airways doesn’t have to carry more stuffs than required which is an additional cost for the airlines. This will thereby act two ways as it will ensure that customers are provided with what they want and the airline has the required time to prepare for the necessary arrangements through which better services can be provided. Further, the chances of making the new system operational are very simple and will require some technological changes through which the necessary arrangements can be made.
Ensuring prior communication from the commuters through their website and ticket will ensure authenticity and will provide the required time to make the necessary arrangements. In addition to it providing customers with an additional facility where they can watch movie by carrying it on an external drive on the screen before them doesn’t require many changes to be made and slight changes in the technology will make the entire process look feasible. This will also ensure that the manual work load of ordering products and services reduces and Etihad Airways will be able to devote time in different directions through which better services can be ensured so that customer satisfaction improves.
The new system requires changes on certain areas through which the total operational efficiency is achieved and ensuring those changes is not difficult and will help to multiply the satisfaction level thereby contributing towards the long term prospects of the airways. Strengths of the Work EnvironmentThe new model which Etihad Airways is looking towards implementing in their business scenario will provide additional benefit and will help the airlines in the following waysThe implementation of new technology will help to improve customer satisfaction and implementing it is simpler as it requires certain technological changesThe implementation of new technology can be done through the same system and devices with making slight changes to programs and hardware to support the required infrastructureThe new process will reduce wastage and ensure that the needs and requirements are met as giving time to the airline to make the necessary arrangements will ensure better delivery and higher customer satisfactionHelp Etihad Airways to understand the trend and like of people for different age groups as technology will permit them to store and retrieve data which can be used by the management in designing their future services based on it.