The paper "Innovation Management Issues " Is a wonderful example of a Management Case Study. The paper focuses on the launch and the failure of the Smartphone, N97, and various aspects that led to the product not being successful in the market. Also, with the launch of other smartphones in the market, the paper also focuses on the phone’ s incapability to launch itself as a niche product and how it wasn’ t able to capitalize on the market opportunity. Introduction Nokia being an age-old company manufacturing handsets for more than a decade was seen to be struggling with the introduction of N97 in the market place.
The smartphone was launched with the ideal features to cater to the demand of young minds in the global arena. Also, with competition from various other handset manufacturers, forced the company to re-think its strategies for launching smartphones going forward (Smith 2009). Introduction to innovation Innovation has most often linked to growth and performance by improving efficiency, quality, productivity, competitively positioning as well as market share. Also, it is able to add value through making changes in the old organizational practices and forms.
Firms who are not able to innovate can run out of business, by the ones involved in the scenario (Afuah 2003). The method of innovation that has been done by the business can be achieved through changes and ways; it can be done through research and development for coming up with benchmarking innovations also by the on-the-job practice which can be by exchanging ideas, experiences, and others. In spite of all the innovations, it cannot happen, if it is not a team effort. For coming up with most successful innovations, organization’ s boundaries, and industries where problems exist as well needs the users and technology can be linked under a collaborative and creative process (Johannessen et al.
2001; Utterback 1994). Source: Nokia website Sources of innovation Peter Drucker, who is considered to be the greatest management thinker from the previous century has defined innovation “ Innovation and Entrepreneurship” and named the “ sources of innovation” which were (Drucker 2007): Sources of Innovation Source: Drucker (2007) The unexpected: One of the clear examples of unexpected was the failure of N97, which was a smartphone launched by Nokia. Although the instrument was introduced with loads of features that could have catered to the needs of the younger generation, the handset was not very successful in the market place.
According to some of the research found, it was because the phone was not able to sustain a lot of features included, causing the handset to tear off with low battery life (Smith 2009). Incongruities: Conflicts or Incongruities that have been seen mostly in the opposing functions, values, or requirements can help start an innovation. The instance being N97, which was a previous product for the Finnish company, launched with the vision to take on the market with its added feature completely failed the market expectation.
The battery life, constant restarting of the handset, followed by complaints from the customer was seen conflicting with the vision with which the instrument was launched in the market. Although in later stages, Nokia was able to take responsibility of the failure, the customer’ s experience with the product marred its image (Smith 2009).
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