Essays on Innovation Management - Microsoft Surface Pro Coursework

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Innovation Management – Microsoft Surface ProIntroductionThe technological industry over the years has largely been characterized with many changes aimed at ensuring that the user experiences in human interactions and in the use of these technologies bring satisfactory results that are intended. All companies that are involved in the technological industry in one way or another strive to continually improve their products functionalities to levels that are required by the demand in the market. Microsoft, a renowned and key player in the industry, is particularly at the forefront in ensuring that there is continuous improvement to its products and services to meet the needs of its clients in the market.

Of particular interest to this paper is Microsoft’s Surface Pro Technology which is found on most of its devices and hot it has been customized to meet the demands of the clients in the market (Honan, 2015). In this regard, this research paper focuses on Microsoft’s Surface Pro Technology and the company has made it to be well adoptable by other companies in the electronics industry. According to Honan, (2015), Microsoft Surface Pro Technology, (which is also simply referred to as Surface) refers to the various Windows-based personal computing devices that have been designed and manufactured by Microsoft over time through its Hardware Division which forms part of the company’s extensive Windows and Devices Group.

This technology is a complex design that has hybrid tablets, two-in-one detachable as well as an elaborate interactive whiteboard to optimize the customer experience. This technology has been under continuous refining and development having first come into use with its first generation release on 18 July 2012 and has continued to evolve and improve to the latest version which is Surface Pro 4 and Surface Book which were introduced into the market recently on 26 October 2015 (Honan, 2015).

This technology can be characterized by three different lines of products as follows: Budget 2-in-1 detachables that have been designed address the budget constraints of clients targeted as well as their educational competencies The Surface Pro line comprising of 2-in-1 detachables which have been specifically designed for those users that are more technologically demanding The Surface Book which has been designed containing a single 2-in-1 detachable which is designed as a laptop that opens the technology for a greater audience with greater flexibility (Rogers 2003). As an example of the technology that has been developed by Microsoft installed for its tablets which have a conspicuous sliding out kickstand, that gives the gadget support from the base when the gadget is standing at an angle (Rogers 1995).

The gadget also has a detachable magnetic keyboard that is also supported and a protective screen cover (Wejnert 2002). Microsoft markets Surface and Surface Pro devices using its tablet product lines but the Surface Book is marketed under the laptop product lines for the business.

Over time, there has been continuous development and improvement of the technology that is used for the products that are then shared within the entire electronics industry around the world. Since its formation, Surface Pro technology has undergone different developmental improvements to optimize its operations and ensure successful integration within other networks that it has to correlate with given the expansive market area that the technology has to be interconnected for effectiveness of the clients using it (McPherson, Smith-Lovin & Cook 2001).

For instance, the newer version of the technology, Surface 3, has all the computers that use it use Intel processors to make them compatible with the new Windows 10 Operating Systems (OS) (Honan, 2015). Given the increasing development of technological advancement, there are a number of technologies that have previously been used have fallen defunct and inappropriate just showing the rate at which the technology behind this system changes. For instance, first generation Surface and Surface 2 technologies have been since discontinued and used ARM processors and ran Windows RT but have not since been upgraded to be able to run on Windows 10 despite the new features that were incorporated in it.

Some of these features that have been included in this technology include a Windows 10 Start Menu that has been modified to fit the technology when the technology was updated after being released in September 2015 (Honan, 2015).

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