Essays on Integrating Business Perspectives - Young Movers Company Case Study

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The paper "Integrating Business Perspectives - Young Movers Company " is a perfect example of a business case study. This is a report that discusses the business concept of Young Movers Company established to trade in Fair Trade certified goods as a means to promote fairness and alleviate poverty. The company will also be involved in creative productions like plays and narratives to sensitize and create awareness about fair trade and its importance to poverty reduction. Fairtrade can be applied in empowering disadvantaged communities in an effort to fight poverty. The plight of workers, producers, and exporters in developing countries will also be highlighted during the production of creative works.

The report has seven distinct segments that elaborate on the inception, practices, and activities of Young Movers Company and the overall goal of the project. The introduction provides background information about the business concept and elaborates on the principles of fair trade. Part 2 provides the business concept analysis in detail by looking at various parts that make up the products being sold by the company which enhances fair trade. Part 3 looks at value proposition where positioning, customer targeted and needs of the customer are discussed.

Part 4 looks at delivering value where the creation of the business buzz and business value are discussed. Part 5 talks about the situation of the business where the organization form and the cost/benefit analysis have been explained. Part 6 is communicating value and Balance scorecard analysis has been used to discuss the business concept. The report winds up with recommendations explaining the importance of the business concept and how it can be expanded.

Sources consulted are found in the reference list. Introduction and background of the project report The majority of coffee beans in the world are produced in developing countries by small-scale farmers. The farmers possess very little bargaining power in the industry that is run by powerful and large international coffee companies hence they are compelled to accept and be contented by the unstable and low prices of the coffee beans. In the past ten years, prices have fallen to as low as 3 cents from the previous $ 3 with the farmer bearing the effect of this phenomenon.


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