The paper “ Interactive and Internet Marketing - Goals of the Website, Basic Schematic Showing Categories of Information Accessible from the Home Page" is a spectacular example of a case study on marketing. This assignment entails a report to the web designers on the elements that will be needed in the designing of an online game in a company called Second life. It is the organization of an armed force and the web will be used for the recruitment of people in the defense force. This report will contain elements of the web that will be useful in the process of marketing the organization online.
Some of the elements include blogs, wikis, mashups, and activities of social networking, videos that are web-based, navigation elements, branding, and content elements. It contains the target market for all the online games, the objectives of the website, a layout for the web page, a sketch showing the categories of the information that is available on the website and the color palette color as well as branding. The purpose of this report is basically to market the content or the services offered through the website online.
The type of marketing will be interactive yet internet-based marketing. It is evident that marketing planning has never been the simple systematic approach described so enthusiastically in most prescriptive texts and courses. According to the researches that have been carried out, the moment an organization embarks on the marketing planning path, it can expect to encounter a number of complex organizational, attitudinal, process and cognitive problems, which are likely to block progress (Dennis, 2001). This means that there is a great need for any organization to carry out market research to be able to make the right decision.
There are a number of considerations in formulating marketing objectives for any given organization depending on the industry involving. It should be noted that the entire objective must be SMART. This means Specific, measurable, achievable, realist and time-bound. In order to achieve a smart objective in the market, any marketers must consider the profit margin that they want to reach. This means that before setting any market objective, they should make a cost-benefit calculation to decide the profit they intend to achieve, by doing that they will be able to come up with a good objective. The marketers should also consider the needs of the customers.
This means that there should be research carried out in the vicinity where the business will be set to be able to establish what the customers need. The need depends on the gap that other marketers have not filled. In other words, the marketers must be in a position to give the consumers what they have not been given.
For example, a product like a Toyota Prado car may be in existence in the market. However, the marketer must go to the extent of checking out what that particular make of a car does not have and then introduce such in the market. It could be that the latest model in that town does not have the alarm system or rather the ant robbery system. In that case, the marketer needs to introduce such kind of a car (Hisrich, 2000). This means that with that kind of knowledge he or she will be in a position to come up with an objective that will be aimed at filling that particular gap or rather solving that problem.