The paper "Purpose of the European Market for Toyota" is an outstanding example of a business assignment. In the past decades, EU-based companies such as Toyota have fostered a number of business opportunities within the fast-growing E. U markets. According to the Grant Thornton International Business Report, a number of EU-based businesses have been able to seriously capitalize on trading opportunities with the fast-expanding economies. The growth of economics such as China has therefore had a positive impact on EU-based businesses over the past 2-3 years. Grant Thornton (2007) argues out that EU-based businesses have been able to benefit from the opportunities presented by these fast-expanding economies over the past few years.
In addition, venture capitalists from the EU-based multinationals are gradually more looking to these emerging markets for new opportunities. According to Grant Thornton (2007), EU businesses ranked China’ s impact as +14 during the year 2007 when compared with 0% in the previous year. European businesses have therefore been able to focus on the opportunities coming out from these emerging economies as it is critical for them to continue engaging in these markets if they have to stay competitive. International trade and investment provide a theoretical framework in which contemporary organizations compete and operate.
On the other hand, business activities in the European market have greatly been transformed, essentially due to various significant trends such as increasing competition and globalization which are reshaping business strategies at a scale that has never been witnessed before. This particular report seeks to evaluate the purpose of the European market for one of the E. U based multinational companies Toyota Company. The scope of the analysis will further be grounded on evaluating the impacts of emerging countries such as China, on the European based companies and the strategies in which UK and EU companies may benefit from the rise of these countries.
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