Essays on Intercultural Communication Issues Case Study

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The paper 'Intercultural Communication Issues' is a wonderful example of a Business Case Study. Intercultural communication refers to the communication problems that arise when individuals from different cultures are put together. In reference to business operation, the phrase refers to the communications problems in an organization composed of people from different ethnic, social, and religious backgrounds (Ting-Toorney & Oetzel 2001, Pp 53). International communication automatically becomes essential to the success of an organization. This is especially so if an organization is faced by individuals of different cultural backgrounds which may be based on religion, ethnicity, and education among other cultural features.

Intercultural communication is communally related to all stakeholders to an organization at large. The term stakeholders will include the workers, the suppliers, the creditors, and the clients since communication will have to effect in all (Maruyama 1961, Pp 143). It is therefore evident that organizational leaders should learn all the key areas of organizational intercultural communication in order to determine the necessary steps to take towards the attainment of the organizational goal. This is in regard to internal organizational intercultural communication as well as public relations on the same.

When dealing with intercultural communications, some useful areas of study among individuals need to be analyzed. For instance, cultural and social background does affect individuals’ silence, keep distance, require personal space, behave, and privacy matters from an organizational perspective. The behavioral part may include elements of public relations such as complimenting, apologizing, requesting, inviting, offering, and responding among others (Grant & Portera 2010, Pp 75). Intercultural factors There are various factors to the effect of intercultural communications in regard to organizational problems.

The factors are based on an individual identity that affects his or her behavioral nature. Cultural identity is one of the factors that refer to the elements of behavior in communications, response values, and attitudes gained from his or her original environment based on norms and practices from different communities and regions (Maruyama 1961, Pp 87). Racial and ethnic identification goes alongside each other referring to elements of behavior gained from being from a particular race or ethnic community. On the other hand, gender and age identity identities are also of the impact on intercultural communication as key factors that may hinder or support success to an organization depending on the effectiveness of how they are held.

This the case when an organization is composed of individuals of different ages and gender which among other key factors carry weight towards intercultural communication effectiveness (Grant C & Portera 2010, Pp 123). Social class identity is also a very important factor in determining the effectiveness of intercultural communication in an organization. This is the case when individuals identify or distinguish themselves on the basis of their social class.

This is a cultural indifference that may hinder the effectiveness of intercultural communication and thus the attainment of the organizational goal. Social class identity may be based on a financial basis among other social inequalities. This is consequently followed by the self individual identity which refers to the way an individual identifies his or her uniqueness affecting the intercultural effectiveness in regard to communication, behavior, and attitude in an organization (Katthoff & Spencer-Oatey 2007, Pp 98).


Grant C & Portera A, 2010, Intercultural and Multicultural Education: Enhancing Global Interconnectedness, London: Routledge.

Katthoff H & Spencer-Oatey H, 2007, Handbook of Intercultural Communication, Berlin: Mouton de Gruyter.

Maruyama M, 1961, The Multilateral Mutual Causal Relationships among the Modes of Communication, Sociometric Pattern and the Intellectual Orientation in the Danish Culture, Phylon, vol. 22.

Ting-Toorney S & Oetzel J, 2001, Managing Intercultural Conflict Effectively (Communicating Effectively in Multicultural Contexts), New York: Sage publications.

Malinak C, 2007, M.A. CIA World Factbook, Doing Business in Brazil/ Brazilian Social and Business Culture London: Communicaid.

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