The paper "International Business: Cadbury Dairy Milk" is a perfect example of a case study on business. Dairy Milk is the ultimate brand that has been performing with excellence in the UK and even in international markets. It is the long-term and clear vision of the management team which has allowed the brand to prosper successfully and prosperously in the world. In order to maintain an edge in the market, the company has shifted its focus to customers. Every suggestion of the customer is given importance because, in the end, they are the primary stakeholders of the firm.
Moreover, the consistency in taste and quality of Cadbury Dairy Milk globally is the key driving force of its victory. As sustaining a competitive advantage in the business world is challenging, it is recommended that Cadbury Dairy Milk undertakes few initiatives. The foremost thing required is to exploit the virtual platforms so that they can penetrate deeply into online avenues. Then, it should consider the option of introducing a unique product line for health-conscious customers. Furthermore, it needs to organize events for kids and adults so that both target groups are provided beneficial information and can avail these occasions for enhancing their experience with the brand.
Even a separate web page for kids can be created so that it can enhance their knowledge and learning power. Hence, it can be said that Cadbury Dairy Milk is doing a marvelous job globally but it still needs to undertake few measures to strengthen and sustain its competitive edge in the industry. Introduction of Cadbury Dairy Milk One of the leading chocolate brands which have achieved global success is Cadbury Dairy Milk and it is among the astonishing achievements of Cadbury.
The introduction of this chocolate opened a range of unexploited avenues for the company and the product has become the major driving force of all of its latest offerings (Cadbury, 2014). In order to present the customers with a consistent level of offerings, it is crucial for the organizations to develop their business plans strategically (KPMG, 2012; Pesjali, 2011). According to Afuah (2009), competitive advantage is the skills, capabilities, tools, assets, competencies, or resources which are solely possessed by a firm and this source of competitiveness is challenging for the rivals to copy or acquire.
Thus, the enterprises have to make sure that they remain well-informed about market changes so that their basis of competitive advantage is in alignment with the modified business paradigm (Handerson, 2011).
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