Marketing Plan for Soccer Freak - Case Study Example

The paper "Marketing Plan for Soccer Freak" is an outstanding example of a marketing case study. Soccer freak is an Australian company soccer jersey design company started by Roman Sevilla in 2014 and is located in Gold Coast Australia. Roman started his design work at the age of 12 where he was trying to have his soccer jersey manufactured in local France stores. Decades later, he was able to achieve his dream by starting the company. The company success is based on the owner passion and his efforts. Roman is a soccer player and also coaches the U6’s team in Gold Coast. The company Jerseys are made up of Sports X Dry which is a 100% polyester 140gsm performance fabric made in Australia. The jerseys also contain sun protection (UPF rating 50+). This is done to ensure that the jerseys provide excellent breathability and comfort. To ensure high quality, the company sewing and trimming are all manually done and have long-lasting colours through dye-sublimation. The company is 100% Australian made. Soccer freak should export its products to Brazil. This market plan will carry out a market audit in Brazil market and prove its viability as an export market for Soccer Freak jerseys (Australian Made, 2014).

• A. Socio-cultural analysis

Brazil is one of the populous countries worldwide with a population of around 194 million and a population growth rate of 1.17%. There is also large inequality among the population with 19% of the population living under the poverty line. This implies that there are a huge proportion of low-income earners and a significant population who are wealthy. There have been growths of the middle class in the country which have boosted the social status. The country population is considered to be modern with a taste in latest fashion development globally. There is also high expenditure on luxury and expensive products. The country southern and southeastern regions are the most developed and have a large population residing there. This makes it important to set the export markets in those areas. The cities in the South East areas are; Sao Paolo and Rio de Janeiro (BrasilGlobalNet, 2014). Brazil is composed of the multicultural population which creates heterogeneous habits and patterns in the society. The Brazilian population is very much involved in sports. A large part of the population follows different types of sports with football being the most popular. Sports in Brazil can be considered as cultural phenomena. The country is the only one that has been in all football world cups and won the tournament more than 5 times. This makes the export of the soccer Freak jerseys to be a viable business venture in Brazil. The country culture will be more open to making a purchase for the soccer jerseys. In Brazil, soccer has a large fan base which makes it possible to have a large market share (Fort & Fizel, 2004).