The paper "Why Gloria Jean Coffee Should Venture into the South American Market" is an outstanding example of a marketing case study. This paper presents feasibility on how to expand an existing business in a different country where the business does not exist. The aim is to conduct a feasibility study of an emerging market. This involves discussing and explaining the country’ s economic conditions, legal, cultural, political conditions. It will also involve identifying the trade barriers which could be in the identified country. There will be analysis on the market mix and the entry strategy the company will undertake to penetrate the market.
The country of investing in Brazil in South America. 1.0 Introduction There is also a presentation of the investment environment in the chosen country. The report also involves the analysis of the fast-food sector so as to identify the major competitors in the industry. This analysis will also help the company in identifying the problems that are encountered in the sector. The paper also involves identifying the most suitable market mode of entry into the international market.
The mode of entry will be supported by advantages to the company so as to justify the mode and to weigh how beneficial the mode can be to the company. The investment environment in the chosen country will be analyzed so as to identify the opportunities the company can take to prosper in the country. The country analysis will also help the company in identifying the challenges and regulations in the country of the investment. The changes, which arise as a result of these components will be analyzed in the report. It also suggests the most appropriate organisational structure that will head the company operations to the international market.
It also presents a critical review of the effects of logistics and supply chains used by the company in the market to achieve success. It evaluates strategic factors that influence companies to venture into the international market. It presents a critical analysis of regional investment in the South America region decisions and the impact it creates, once a company ventures into the expansion. Another section will dwell on the region analysis to identify the investment in the region.
The analysis will research on the ways in which the regional organization shapes the environment for business in that area. The analysis will involve policy in relation to trade and investment and factors such as improvements to infrastructure, economic development, education, training and any other initiatives and policies aimed at improving trade and ease of doing business. South America is one of the best regions to venture in because it is an emerging market, especially in Brazil. Another section is the analysis on social, legal, economic, political and technological (SLEPT) issues in the region and the specific country. 1.1 Origin of the report The origin of report ranges from books, websites, journals and a range of written literature.
The report involves reasons why GLORY JEAN COFFEE should venture into the South American market. It also involves discussing how social, legal, economic, political and technological factors contribute to companies going global. The reasons include economies of scale, the company will enjoy large profits by producing in large scale because it will cut down its expenses (Doole and Lowe, 2008).
The economies of scale are the benefits which are achieved by a company when it produces in large scale (Jeannet and Hennessey, 2004). Competition is another factor driving GLORY JEAN COFFEE into the international market. The company feels that companies, which are in, the fast-food industry in other countries, earn a lot of profit, and they give substandard services. This drives the company in the market to increase and boost the profits and offer quality services to consumers (West, Ford and Ibrahim, 2010). SLEPT is another reason why GLORY JEAN COFFEE should invest in the international market.
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