Essays on INTERNATIONAL STRATGIC MARKETING Assignment

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International marketing research expenditures…………………………………………. .20Marketing in Under developed countries………………………………………………. .21Primary research related problems in the under developed countries…………………. ..21Secondary research related Problems faced in the under developed countries…………. 23Chapter 5Intel makes way to the third world: Case Analysis……………………………………. .24Conclusions………………………………………………………………………………28References………………………………………………………………………………. 30 Executive summaryThere are many businesses and the organizations that are in the markets. The markets that they face make them face the toughest competitions. The business authorities have the aims and the goals to achieve that usually revolve around making the most of the money that they earn with the goal that the market share that they have should be increased as much as possible.

The increase in the market share means that the profits that will be gained will be higher. With this, the rivalry and the competitors increase in the market day by day as the economic conditions and the environment of the market changes. For increasing the market share the main strategic implementation that has to be seen and than implemented is that fact that the international markets have to be reached. The local markets are the primary targets for any business organization however the international markets should be targeted and for that the risk has to be taken, but before that the market researcher hired by the organization should be the one conducting the deep research as to what are the risks, the loss profit ratio, the customer demands, the market share, the market environment, the possible rivalry associated with the international market being targeted. This particular report will be assessing the issues that the market researcher has to deal with in case of reaching to the international markets.

The main question that will be dealt here will be the levels of the difficulties that might be faced by the market researcher in the under developed or the third world countries.

But first of all it will be seen that what is the importance of the proper and implementable marketing strategy and how does it help the business in the achievement of the aims that the organization has as far as the marketing of the product is concerned. This all will be put in a practical way by the discussion of the case study which will give the stronger view point as to how the international marketing strategies can be applied for the better marketing of the product and what are the difficulties that are faced by the market researcher in reaching out to the markets that are located in the third world countries.

In the theories we can say that the conduction of the primary and the secondary research is very thought in the international markets especially the under developed however there are some firms which have successfully made there ways into the under developed countries as we will be examining.

RationaleThe time in which we are living is the time of the businesses and the organizations. These are the businesses that need to expand on an international scale and for that they have to target the international market with the fact that the risk is associated with it. To minimize the level of the risk associated with the expansion of the risk the market research has to be conducted in the well prepared manner. The research can be of two main types the primary research and the secondary research.

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