The paper "Business Communication Technology" is a good example of business coursework. Communication is an integral part of business conduct for it allows all stakeholders to understand the activities of the business. Internally, people need to understand how they fit in and what is expected of them while externally, people need to educate on how the products or services produced by the organization may fit in their life. This, therefore, means that communication in any business platform is correlated to the internal culture and external image. Good business communication practices assist the business in achieving its objectives by informing, persuading and building goodwill within the internal and external environments (Russ 2009).
Communication, therefore, can be defined as the process of transmitting a message from one person to another through the right channels. The success of businesses in many instances is dependent on efficient and effective communication. There must be communication in markets and market places, buyers and sellers, service providers and customer’ s organizations and the press and all these communications have a substantial impact on the business (Bergen, Grimes & Potter 2005). Practised in the right way, communication can be effective in promoting business interests.
When misused, then it can portray the organization in poor light and may affect the business interest. It is worth noting that, in an organization where communication is emphasized, and then they do their work as a team and realize common goals. In the same case, when there is effective communication with the external forces like clients, suppliers, distributors and the like, then they can do business effectively and in so doing end up realizing more revenue and meet their aims and objectives (Reid 2009 ). Technology has affected almost every aspect of our lives.
The same case applies to business communication. The business world has revolutionized in the past few decades due to advances in communication and information technology which has changed the face and the pace of communication in organizations (Massey 2001). Technology has resulted in communication and information fast movement and this affects the way businesses are conducted. For example, storing files on a computer rather than in a drawer has made information access easy.
At the same time, by the use of emails, messages can be sent quickly to remote locations outside the office. The dynamism of technology has resulted in improvement as well as shortfalls in the way business communication is conducted. With technology, the world has become a global village, small. Organizations are using websites to market their products and services and provide more information concerned with their business. At the same time, they are using virtue communication to provide and exchange information. This saves time and resources which could have used in travelling and arranging for meetings (Stephens, Malone & Bailey 2005).
Internet helps organizations communicate with their customers effectively. This helps organizations save money and time by advertising products online and conducting business deals online. Clients are able to garner more information online and at the same time communicate with the organization. Technological advancement has made communication instantaneous. Electronic devices have brought a lot of change in the information and communication aspects of any organization (Russ 2009). The rational aspect of business communication has changed due to the dynamism of technology. Emails, text messages, social networking sites and cell phone have occupied center stage and the face to face communication has become less frequent.
This has altered and decreased the emphasis on personal relationships with business contacts and clients by many organizations.
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