The paper 'IP of Developing a Mobile Clinic as a Product to Rescue Needy Situations in the Society" is a great example of a business case study. The intellectual property is concerned with protecting the individual rights of the individuals. When an individual has developed something new like technology, the individual has the right to be protected and should be licensed to use the new development alone. However, the individual also has the right to sale the property since he is the rightful owner of the new development (Hahn 2005).
In this respect, this essay will discuss the IP of developing a mobile clinic as a product to rescue needy situations in society. In particular, the essay will discuss concepts like public/private good of intellectual property and its commercial benefits. Viability Public/private good This product will be a private good. This means that the product will be more of profit-making intellectual property. This product will not be a public good because it is not run by the government agencies (Hahn 2005). In addition, the product which is the mobile clinic will have high private element because there are few government agencies which provide the mobile clinic product meaning that there is an opportunity to attract more customers.
However, the common goods which will be provided include providing medical services to the people while the common good is conducting the research regarding the issues affecting the community (Shapiro & Nam 2007. The public good is providing healthcare services to the people in the society. The main technology is providing mobile clinic service to the community which has not been practised for a long time.
The table below indicates the public and private good of the product. Public good (high value) Private (low value) Improves the health standards of the people Provides essential services to society Improve the living standards of the people Supplements the healthcare services provided by the government. Helps to create income for the organization Commercial value The value that dominates this product is the commercial value. This is because the product is expected to gain some income despite providing the services at the lowest value. The benefits of commercial include private good, high excludability and high rivalry. Specifically, the societal value of the product is to improve the living standards of the people by 3% every year.
For instance, in the first year, the mobile clinic is expected to serve 5,000 individuals in the society while in the second year the target customer is 9,000 people customers. On the other hand, the commercial value is to generate about $120,000 and the profit is expected to increase in the second year to $200,000. The other commercial value is to increase the investors in the organization 20 investors since the policies of the mobile clinic are effective (Burk & Mark 2009).
There is high excludability because investors are reluctant in engaging in societal activities although there is high rivalry because of the feasibility of the market which has not been covered meaning that there will be many new entrants. This is indicated by the figure below; However, the factors that can influence the achievement of the value as indicated by the figure below include inadequate grants making it hard to provide the healthcare services at the lowest prices possible and venture of capital since at the starts there is likely to be low investors since there will be no public offer (Burk & Mark 2009).
For instance, in the year 2001/2002, the number of specialist medical practices was 9.864 and this means that there is still opportunity to expand the market because of the market that has not been met (Australian Bureau of Statistics 2003).
Australian Bureau of statistics 2003, Private Medical practices, Australia 2001/02, retrieved on 5th June 2015 from http://www.abs.gov.au/ausstats/abs@.nsf/mf/8685.0/
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