Janine Allis - Founder of Boost Juice - Case Study Example

Janine Allis, Founder of Boost Juice Course Code Student Name Date of Submission Introduction Entrepreneurs often have the habit of experimenting one project after the other when trying to seek and understand what is best for them before settling on one. However, this is not so to Janine Allis, founder of Boost Juice. Born and raised in Melbourne, Allis had many dreams and wishes while growing up. One of these dreams was to own a business (Allis, 2016). Allis had a spirit of adventurous and entrepreneurship. Before starting up Boost Juice, Allis had an interesting working life. Allis grew to become an innovative youth through her previous jobs. She previously worked as a publicist, cinema manager, advertising executive and head stewardess on David Bowle’s boat (Allis, 2016,). However, she wanted something different. On a trip to the US in 1999, Janine saw the juice and smoothie industry growing gradually. She saw a potential for the industry back in Australia. After studying the local retail market in Australia, she noticed that the Australians lacked healthy food to choose from. She was dissatisfied with the lack of quick and healthy options that were available. After an extensive market research, she developed a unique business concept that saw the success of her venture. She was driven by her vision of doing retail differently by delivering exemplary customer experience (Allis, 2010, p. 15). Her experience in the US drove her to build a business that could be quick, easily accessible, and nutritional (Anon, 2016). She and her husband performed experiments on some businesses including touring comedians and publishing but nothing matched what she wanted. Although Allis had no formal training in business and abandoned schooling at the age 16, she masterminded the tremendous growth of her business. The company grew from a single store in Adelaide to have a significant presence in 14 countries with over 200 outlets globally. This paper will conduct an entrepreneurial analysis on Janine Allis by looking into her background, growth and development as an entrepreneur. This paper will also make future entrepreneurship suggestions to the renowned entrepreneur. Background Analysis Janine referred to herself as the “Miss Average” during her teens because she was never the standout student while at school. She went to college but dropped out few months to her 17th birthday. Before starting her business, Janine had worked in 30 jobs, traveled the world and had her first baby. Janine is now 50 years old and works together with her husband, Jeff Allis. Together, they have four children aged 23, 17, 16 and 6. Based in Melbourne, Janine is a working mother who understands the first-hand demands that the world places on an individual (Janine Allis on Working with Generation Y, 2010, p. 20). As an ambassador of a healthy living, Janine attends yoga practices, five days in a week, and an average surfer and plays tennis. Allis says that finding the right business partner is the most difficult thing, and when an individual with a vision for business prosperity gets it wrong, it is advisable to run away as quickly as possible because a wrong partner is the start of failure (Boost Juice’s Janine Allis on Women in Business, 2010). Before starting the Boost businesses, it was unfortunate for Allis when she went into business with men who did not show respect to her thoughts and did not value her work (Kermond, 2016). Allia discovered hardships and problems that came up with working with an unsupportive team. She had no room to make an innovative decision as the others would suppress her ideas. It was this experience that inspired Allis to start her own business together with her husband, Jeff. Jeff is influential in Allis’s life and appreciated, recognized and has faith in her ability. During the boost journey, Jeff and Allis’s skills supplemented each other’s resulting to the success and increased the performance of Boost (Krieger, 2016). One of the major factors that drove Boosts to its success was Allis’s customer service philosophy along with colossal marketing campaigns. Boost attracted a huge number of customers. From there, Jeff and Allis opened a second store and quickly made an agreement with Westfield Shopping Center Management. The business quickly spread across the country and ventured into the international market. From its original local in Adelaide, Boosts has grown to include over 180 outlets in Australia with other outlets situated in Indonesia, South Africa, Dubai, Chile, the UK and Hong Kong. To successfully manage her global company, Allis divides her responsibilities among her key businesses. She is the managing director of Retail Zoo and supports the franchisees for Boost juice. Retail Zoo also foresees the contracting for Salsa’s Fresh Mex Grill. The most recent CIBO Espresso brands itself as a prominent food and hospitality contract support system. Salsa’s Fresh Mex Grill was the first to be acquired in 2007 (Parker, 2005, 79). In 2012, Retail Zoo which is Boost’s holding company acquired CIBP Espresso. Most recently, Boosts ventured into a chicken shop called Hatch. The chicken shop has a great potential of doing well in the Australian market. All these businesses have strengths and capabilities that are beyond their competitor’s. One of the competitive advantages of Boost Juice compared to other companies is customer service and marketing. With her public relations background and her husband’s marketing intelligence, Allis ensured that during the early days of the businesses, she answered every customer emails and calls herself. Also, Boost Juice management gets to learn the customers, listen and hear them talk about their experience with the products. The feedback assists the company to develop ways of improving the quality of products and services (Ramoglou & Tsang, 2016, p. 79). Also, the company’s Boost Guarantee is on every wall of the outlets which encourages customers to send feedbacks. The company uses the feedback to take appropriate actions. The thought of quirky stunts was one of the major viral marketing tools where customers received a free smoothie if he or she goes to the shop and mentions a specific name on the firm website. Moreover, Boost Juice boasts of a brand and culture that is based on positive attitudes. As Allis believes, everything becomes easy when you put the right people in place. Boost juice screen employees and contract that matches the culture of the company. With the training and culture that places customer experience in the fore-front, Boost Juice understand what the customer needs. Customer experience is unique and inimitable by the competitors. Future Entrepreneurial Suggestions Vegetable and fruits Mart is one of the business ventures that Allis could take in the future. With the vision of “retailing differently”, vegetables and fruit mart would be an instance of living the dream. As an entrepreneur who is geared towards growth and business success, vegetable, and fruits Mart would attract customers who look for fresh vegetables and fruits. Every community is in need of accessing fresh food for their homes. With the sufficient knowledge on nutrition after establishing and successfully managing Boosts Juice, Allis is in a better position to understand what lacks in the vegetable and fruits market. This business does not call for special skills. The most important thing is stocking the Mart with varieties of vegetables and fruits to choose from. With the excellent business acumen, Allis would lead the business to its ultimate success. Although the production of vegetables and fruits is seasonal, there is an all year round demand. This problem could be solved by matching the availability of the products with the demand by selling fresh products during the harvest periods and after that processing to meet the demand during the year. The consumer needs increases as technology advances, making it possible to provide the consumers’ with fresh produce throughout the year (Ramoglou & Tsang, 2016, pp. 412). Australian consumers prefer fresh tomatoes and strawberries. This fact provides a strong demand for processed vegetables and fruits. The increased demand requires aggressive retailers who can establish growing points in different vegetable and fruit growing regions of Australia. Another means of acquiring produce would be signing contracts with the growers. As a large-scale retailer, it will be recommended that a contract with the growers be made in different production areas to ensure a continuous supply of fresh vegetables and fruits throughout the year. Franchising and education and training are some of the avenues that Allis can take up in the future (Maritz, Koch, & Schmidt, 2016, p. 20). Australia is well connected to the world, making franchising with leading brand who wishes to venture and spread to other countries. As a franchisee, Allis would assist other brands to develop fast. As a successful entrepreneur and a professional, Allis is a speaker and an entrepreneurial mentor who can venture into education and training. As a Business Format Franchisor, Janine would develop a relationship with the franchisor by receiving the trade name, products and services, and the system for operating the business. Conclusion Janine Allis is an entrepreneur who portrays the major characteristics of successful entrepreneur. She is future oriented, dedicated, risk taker, motivated and has great business skills. One thing about Allis is that she was consistent even during the early tough times when the business was starting. She understood failure and disappointed was part of the business. Allis is an illustration that entrepreneurs are born, not made. Despite the fact that Janine dropped out of school and never attended any business training, she has successfully managed her businesses and became one of the recognized entrepreneurs in Australia and globally. Allis is a proof to the young entrepreneurial minds. She encourages the youth to create their initiatives, be tuned, take control of it and see it grow to become a source of livelihood to the people around. This paper fulfills its aim of conducting an entrepreneurship analysis on Janine Allis by looking at Alli’s background and business success. References Allis, J 2010, 'Smart Talk', Brw, 32, 13, p. 15 Allis, J 2016. About Me | Janine Allis. [online] Janineallis.com.au. Anon 2016. [online] < http://www.boostjuice.com.au/wp-content/uploads/2011/08/A4173_BBB_Study-Kit_2012_v1.pdf> Boost Juice's Janine Allis on Women In Business' 2010, Brw, vol. 32, no. 22, pp. 18, 'Janine Allis on Working With Generation Y' 2010, Brw, vol. 32, no. 45, pp. 20 Kermond, C 2016. From little things, given a Boost, big things grow. [online] The Sydney Morning Herald. Krieger, E 2016. [online] Startupsmart.com.au. Available at: http://www.startupsmart.com.au/advice/business-planning/boost-juice/ Maritz, A, Koch, A, & Schmidt, M 2016, 'The Role of Entrepreneurship Education Programs In National Systems Of Entrepreneurship And Entrepreneurship Ecosystems', International Journal Of Organizational Innovation,vol. 8,no. 4, pp. 7-26 Parker, D 2005, 'Janine Allis: Business Secrets of the Woman Behind Boost Juice', In The Black, vol. 75, no. 6, pp. 79. Ramoglou, S, & Tsang, E 2016, 'A Realist Perspective of Entrepreneurship: Opportunities As Propensities', Academy Of Management Review, vol. 41,no. 3, pp. 410-434 Read More