The paper "Globalization: Bridging Across Cultures or Developing a Global Culture by Peiperl" is a delightful example of an article on business. In the article, Peiperl talks about creating a global culture to improve business management across boundaries. Peiperl is mainly concerned about the future impact of globalization on the business world. The author succinctly stimulates the readers to think about what impact would globalization has on the way businesses and business personnel behave, despite all barriers of culture, demographics, politics, regulations, etc. Asserting the significance of the internet and communication systems in the globalization process, the author expresses his thoughts over the possibility of creating a global culture. This article provides an important insight into challenges faced by contemporary business personnel in terms of managing cross-border relations and businesses. These challenges surface in terms of beliefs, attitudes, practices, norms, etc. The author questions the possibilities of modifying people’ s beliefs, attitudes, and norms of behavior, which is extremely difficult and probably the cause for all existing differences between business professionals attempting to go global. Modifying people’ s belief systems can help in the creation of global culture.
Similarities in these aspects of people’ s lives will decide the potential for integration through globalization, which seems a rare possibility at present. The author presents a biased view of some religions being more open to religious, cultural and behavioral change compared to others in order to bring generalized practices to create global culture, which probably is not possible; the author also strongly feels that it is practically not possible to change people’ s religious beliefs. Keeping in mind such differences, from a business perspective, Peiperl proposes and identifies certain most probable commonalities that could be introduced in global cultures: The customer comes first; quality standards matter, stakeholders deserve decent returns, and legitimate businesses play by rules (p. 2). Peiperl feels that these are very few common grounds and that many more can be introduced into the global culture; however, these form the vital elements for global culture and business. Peiperl further asserts that the role of global managers is critical in global businesses; global managers should be able to think and act globally as well as locally.
This would require knowledge and understanding of global cultures so as to bring about an even amalgamation of all cultural norms and beliefs into one global culture that is business-oriented. In conclusion, this article is a good and easy reading to understand the potential of globalization and its potential for creating a global culture. However, this article is very short and does not explain actual differences in cultures that cause specific behavioral patterns in individuals belonging to specific cultures or nations, as confessed by Peiperl himself. This article only highlights the possibilities of global culture but needs further explanation of reasons why globalization has become so important and its positive and negative impact on business professionals. Despite these hitches, the author highlights four critical elements for global cultures, which might be of great interest to business and management professionals. For sure, Peiperl elicits strong stimulus to think that global cultures could be the potential result of globalization in the business world despite all political, demographical and cultural barriers.