Essays on Karwa Case Study

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Karwa Taxis in QatarKarwa is the official taxi service in Qatar. The name Karwa was given by the Amire of Qatar Shiak Hamed Bin Al- Thani. Karwa taxis are the public taxi service providers within Qatar. Karwa is brand name for bus and taxi services operated by the State owned Transport Company of Qatar known as Mowasalat. The company is headquartered in Doha Qatar at location known as the Karwa City. This facility is well structured to ensure that all requirements from staffs and huge fleet of vehicles are well handled.

Covering an area of about 500,000 square meters, the facility shelters employees accommodations, eateries, a mosque, leisure and sports services, and parking areas. Thus, 10,000 workers and 6,000 Karwa vehicles are accommodated at the facility. The concept behind the Karwa city is to facility services provision under one room or rather in the same area. As such, the Karwa City concept is highly an accolade due to the fact that it has bridged the gap and compressed space between workers and their requirements. Thus, they do not have to waste time traveling from work place to other areas in a bid to fulfill their daily requirements.

Thus, convenience and efficiency are increased by the Karwa city facility. In addition to Karwa City facility, Karwa Taxis runs it own driving school, workshops, fuelling stations, and automated high capacity car and bust wash stations. Karwa Taxis have been termed the most convenient and flexible mode of transport within the country, as the cars are well equipped and comfortable, clean, brand new as well as spacious sedans. The taxis are also air conditioned, and to best serve their clientele they are fitted with most up-to-date communication and direction-finding equipment.

Moreover the taxis are connected to ever open call centre that is equipped with latest technology monitoring system. Additionally, the taxis are driven by highly qualified drivers in uniform. As such, it is very easy to differentiate the drivers from the rest of the vehicles` drivers. Furthermore, the Karwa Taxis can be easily recognized by their aquamarine color. Generally, the taxis are metered and fairly economical (LonelyPlanet, 2011). The company has well established system of administrations and operations.

The company`s well defined procedures, rules and working instructions enhances it success. The management plays a vital role in the development and advancement of the company. Service Dimension Tangibles: Karwa Taxis vehicles are ultra modern. As such, customers a comfortable while using them. As well, the vehicles aquamarine color is very attractive. All Karwa vehicles go by the same color making it easier for customers to identify them. Reliability: this means that the company is very reliable when it comes handling customers’ problems. There are several ways that customers can place their request to the company. Responsiveness: the company responds quickly to customers` requests.

This is evident especially incase whereby customers have lost their items. Assurance: Karwa taxis are well known for their safe driving. This generally means the safety of people taking the company`s service. Empathy: handles the customer politely and take time understand their needs and expectations. By so doing, they enhance customers’ loyalty which makes them repeat clients.

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