Essays on Kepak and The Future of the Irish Beef Industry Case Study

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The paper "Kepak and The Future of the Irish Beef Industry" is a perfect example of a business case study. Toward the end of the year 2010, economic difficulties had taken a toll on Ireland. Precisely from late November 2010, it was paramount that major action is taken. Both the EU and IMF were in talks with the Ireland government to ensure that the government remained in a state of solvency. As a result, the Ireland government was granted an € 85 billion loan in a bid to restore investors’ confidence. These events were succeeded by the publishing of a recovery plan by the Ireland government.

The publication was dubbed The National Recovery Plan 2011-2014. Other than detailing on food alongside agribusiness, the publication emphasized a significant increase in outputs and exports all aimed at steering Ireland from the economic difficulties (David Damien & Mary 2011). ANALYSIS OF THE ORGANIZATION Beef in Ireland is a major contributor to its economy, Ireland’ s economy. As a result, there are major qualities that were in demand like the animal welfare assurances, grass-fed beef to mention but a few from all its customers.

Ireland is strategically located within a large and affluent European market share. However, under scrutiny, the Irish beef industry and Kepak’ s future was always under threat due to their incompetence when it came to the utilization of overcapacity. The estimate for the failure to utilize their capacity was placed at a 15% increase in costs. Despite their being efforts to curb this threat and utilize the capacity, the Irish Competition Authority blocked this move. A government-industry initiative had produced a deal to curb the wastage of the capacity before their move was blocked by the Irish Competition Authority. The competition was also noted as a threat to Kepak and the Irish beef industry.

The Brazil protein company had vast effects on the Irish beef industry. As noted, the effect was not only based on facts but also from a potential point of view. This is evident in the acquisition of a large poultry processor in north Ireland by a Brazilian firm, Marfrig.


David, H, Damien, P & Mary S 2011, Kepak and the Future of the Irish Beef Industry. Journal for Harvard Business School. 2013 David E. Bell - Faculty - Harvard Business School. Retrieved from: 2012, Ireland - Kepak on the beef and lamb industry. Retrieved from: 2012, UCD Dublin | Research | Business. Available at:

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