The paper " Ashland - Leading Organisational Change" is a perfect example of a management case study. This report looks at analyzing the company Ashland and the manner in which change management strategies were implemented within the organization so that the different issues which the organization was facing got solved. To analyze the different issues different theories and models are also being used so that a proper analysis in relation to change management can be applied to the case. The report also uses past research and studies to substantiate the manner in which organizational change will have a positive impact on the working and will thereby bring a positive impact in the manner decisions are taken.
The report also looks to provide different recommendations and shows the manner in which organizational change perspective can be improved. Literature Review The change process is an integral part of the organization and looks towards strengthening the manner in which the organization performs. The effectiveness of a change management process largely depends on the conscientious judgment of a leader. The leader needs to identify the physical and human resources, the strengths and weaknesses of those resources, and the need to reinforce a positive vibe so that people get motivated towards the process of change (Ibbs, Lee and Li, 2008; Pinto, and Kharbanda, 2005).
Change is thereby one of the core constituents to be successful as it helps to stay ahead of the competition and develops the required tools through which efficiency is gained (Suutari, 2002). Identification of the drivers of change is an important aspect that will determine the manner in which the change process is being carried out and determines the long term success.
The change process could be in different directions like business market strategy, organizational designs, cultural changes, behavioral changes, and ways of thinking of members of the organization requiring that appropriate strategy based on the changes which are required are adopted (Jay, 2010; Rappe, & Zwick, 2007). To ensure effectiveness in the change process different models and theories have also been developed which concentrates on the manner in which the change process will be initiated. Lewin’ s Three-Step Model of change looks at unfreezing the present situation by identifying the different dimensions which have to be changed.
This has to be followed by identifying the action or move which needs to be taken for the process of change (Lewin, 1952; Nussbaumer, & Merkley, 2010). Finally freezing the change by adopting a stance and making a decision which will ensure that the business functioning improves and the business is able to use the different resources in a better way. The Kolb models of change have been developed on looking at the different reasons for change and finding out the manner in which the change process will bring efficiency.
This has to be based on the organizational needs and based on it an appropriate strategy that fits the organization needs to be adopted (McAllaster, 2004; May 2007). This will help to discover the mechanism through which change will be better achieved and will shape the entire process of making decisions within the organization (Pettigrew, Woodman & Cameron, 2001; Tiong, 2004). Kotter’ s Eight-Step Model also lays down the framework which will be used while implementing the change process. This begins with identifying the need for change and creating the urgency for change (Covington, 2002; Kootter, 2010).
This has to be followed by the creation of a vision and passing on the vision to others so that they understand the manner in which the change process will help them. The process needs to be followed by creating short term goals that will help to accomplish the change process and empowering people with different roles and responsibilities so that the entire process of change can be effectively carried out (Kloppenborg, 2011; Mary, 2010). This will help to utilize the resources in the best possible manner and will provide strong imperative and directions through which business efficiency will improve.
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