Essays on Howard Schultz or CEO and President Starbucks Case Study

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The paper 'Howard Schultz or CEO and President Starbucks' is a perfect example of a Management Case Study. Leadership is a very important integral part as far as getting better productivity and performance is concerned. It has come as a late realization to managers and leaders of organizations that in order to get the best out of the workforce, they need to be led, inspired, motivated, and committed, not just managed (Kippenberger, 2002). And all these are functions of leadership. Leadership is the ability to persuade people to do what you want them to do but in the process invoking in them the thought that that is what they themselves wanted to do (Parker and Begnaud, 2004).

From the words of the leadership genius himself, leadership is the dedicated process of making other people fully and willingly subscribe to a course of action in order to realize agreed ends. It is all about getting to know the people, connecting with the people who in this case are called followers and forging for them a unique vision and strategy that will go a long way in ensuring that the agreed objectives are met (Gallos, 2008). For any leader to be effective in his or her endeavors to lead, one must also possess good communication skills so that whenever there is a vision that needs to be communicated to the followers, it is done that is convincing and mind-changing (MTD, 2010).

Communication in this case is the ability to pass ideas to the followers and for those ideas to adhered to by the followers and implemented without question. This essay will look at Howard Schultz, the CEO, and president of Starbucks.

The essay will explore his leadership and communication styles that have made him a renowned world leader in business. The essay will go further to judge whether Howard Schultz’ s leadership and communication styles are relevant and well suited in a global arena. Howard Schultz was offered an opportunity to work as a marketing director at Starbucks in 1982. His salary was to be less than half what he was earning at his sales job at Hamamaplast. But because of the passion that Howard had developed for Starbucks and the vision he had in place as far as Starbucks was concerned made him abandon his sales job at Hamamaplast which was paying more relative to what he was now earning at Starbucks (Starbucks, 2015).

Howard made known to the current CEO, Jerry Baldwin, of his intentions and vision for Starbucks.


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