Essays on Howard Schultz or CEO and President Starbucks Case Study

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The paper 'Howard Schultz or CEO and President Starbucks' is a perfect example of a Management Case Study. Leadership is a very important integral part as far as getting better productivity and performance is concerned. It has come as a late realization to managers and leaders of organizations that in order to get the best out of the workforce, they need to be led, inspired, motivated, and committed, not just managed (Kippenberger, 2002). And all these are functions of leadership. Leadership is the ability to persuade people to do what you want them to do but in the process invoking in them the thought that that is what they themselves wanted to do (Parker and Begnaud, 2004).

From the words of the leadership genius himself, leadership is the dedicated process of making other people fully and willingly subscribe to a course of action in order to realize agreed ends. It is all about getting to know the people, connecting with the people who in this case are called followers and forging for them a unique vision and strategy that will go a long way in ensuring that the agreed objectives are met (Gallos, 2008). For any leader to be effective in his or her endeavors to lead, one must also possess good communication skills so that whenever there is a vision that needs to be communicated to the followers, it is done that is convincing and mind-changing (MTD, 2010).

Communication in this case is the ability to pass ideas to the followers and for those ideas to adhered to by the followers and implemented without question. This essay will look at Howard Schultz, the CEO, and president of Starbucks.

The essay will explore his leadership and communication styles that have made him a renowned world leader in business. The essay will go further to judge whether Howard Schultz’ s leadership and communication styles are relevant and well suited in a global arena. Howard Schultz was offered an opportunity to work as a marketing director at Starbucks in 1982. His salary was to be less than half what he was earning at his sales job at Hamamaplast. But because of the passion that Howard had developed for Starbucks and the vision he had in place as far as Starbucks was concerned made him abandon his sales job at Hamamaplast which was paying more relative to what he was now earning at Starbucks (Starbucks, 2015).

Howard made known to the current CEO, Jerry Baldwin, of his intentions and vision for Starbucks.

References

Astrum People. (2015). Howard Schultz Biography: Success story of Starbucks CEO. Retrieved from Astrum people website: http://astrumpeople.com/howard-schultz-biography- success-story-of-starbucks-ceo/

Bell, R. M. (2013). Charismatic leadership case study with Ronald Reagan as exemplar. Emerging Leadership Journeys, 6(1), 66-74.

Bio. (2015). Howard Schultz. Retrieved from the Biography website: http://www.biography.com/people/howard-schultz-21166227.

Bussing-Burks, M. (2009). Starbucks. California: Greenwood Publishing Group.

Daft, R. (2010). Organization theory and design. (10th ed.). Mason, OH: South Western Cengage Learning.

Gallo, C. (2011). Starbucks CEO: Lesson in communication skills. Retrieved from the Forbes website: http://www.forbes.com/sites/carminegallo/2011/03/25/starbucks-ceo-lesson-in- communication-skills/

Gallos, J. (2008). Business leadership. New Jersey: John Wiley & Sons.

Gupta, V. & Wart, M. V. (2015). Leadership across the globe. New York: Routledge.

HBR. (2015). The HBR interview: We had to own the mistakes. Retrieved from the HBR website: https://hbr.org/2010/07/the-hbr-interview-we-had-to-own-the-mistakes

Kippenberger, T. (2002). Leadership styles. Oxford: Capstone Publishing.

MTD. (2010). Effective communication skills. Frederiksberg: Ventus Publishing.

Parker, J. P. & Begnaud, L. G. (2004). Developing creative leadership. Portsmouth: Reed Elsevier Inc.

Plunkett, W. R., Allen, G. & Attner, R. (2013). Management and exceeding customer expecttations. Mason, OH: South Western Cengage Learning.

Schultz, H. & Gordon, J. (2011). Onward: How Starbucks fought for its life without losing its soul. New York: Rodale.

Schultz, H. & Yang, D. J. (1997). Pour your heart into it: How Starbucks built a company one cup at a time. New York: Hyperion Books.

Stallard, M. L. (2015). Howard Schultz’s connection and leadership. Retrieved from success tv website: http://site.successtelevision.biz/leadershipskills/index.php/uncategorized/howard- schultzs-connection-and-leadership/

Starbucks Coffee Company. (2015). About Starbucks. Retrieved from the Starbucks website: http://www.starbucks.com/

Starbucks. (2015). It all started with a cup of coffee. Retrieved from the Starbucks news website: https://news.starbucks.com/leadership/howard-schultz

Yukl, G. A. (2010). Leadership in organisations. (7th ed.). New Delhi: Prentice Hall.

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