Essays on Value Chain Analysis of Loblaw Companies Case Study

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The paper "Value Chain Analysis of Loblaw Companies" is a great example of a case study on business. Loblaw Companies Limited is the largest food retailer across Canada. The company was started in the year 1919 where the concept of retail was defined as “ self-serve” . Metzger, P. (2008) maintains that this traditional store provided a high level of personal service but it largely comprised of various labor-intensive operations. In 1928, the company had established sixty-nine stores throughout Ontario where it unveiled its new state of the art of warehouse and head office at Bathurst and Fleet streets at a cost of $1.5 million.

According to Metzger (2008), the company has more than 1000 franchise and corporate supermarkets which operates in 22 market segments and regional banners. The company has 14 million customers and is involved in maintaining a private label program that comprises baby products, financial services, clothing, mobile phones, and other general merchandise. The company is among the largest private-sector employers with 136, 000 part-time and full-time employers. Loblaw companies are headquartered in Brampton Ontario and it is a subsidiary of George Weston Limited. According to Greenwood and Steve (1999), Loblaw Companies are largely known for innovation, value as well as the quality of its food offering.

It offers Canada’ s strongest control label program which includes Joe fresh Style ® and Unique President Choice ® brands (Greenwood and Steve, 1999). In addition, the companies participate in Canadian National Food Drive that operates in the following banners; Club Entrepot, Loblaw Superstores, Extra Foods, Walmart, and Your Independent Grocers. With a daily increase of retail assets, the company Loblaw Companies Limited was incorporated in 1956, and in this same year, the company announced a major impact on Western Canada with thirty-two supermarkets slated for construction.

In 1959, Loblaw companies entered the trading stamp wars with its personal Lucky Green Stamps.

References

BEC Boothman, (2009). “A More Definite System” Journal of Macromarketing

BEC Boothman, (2011). Mammoth market: the transformation of food retailing in Canada, 1946-1965, Journal of Historical Research in Marketing.

Brieger, P. (2003). Coming soon to a supermarket near you: Firm caters to Canada's fastest

growing religion. National Post. Retrieved February 12, 2003:

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Greenwood, R and Steve, S. (1999). Loblaw Companies Limited. Illinois: University of Illinois at Urbana-Champaign.

Kraus, W. (1999). Loblaw Companies Limited: 1999 Composting Conference. Retrieved

February 20th 2012 from the World Wide Web: http://www.compost.org/Presentation.PDF

Livingston, Gillian. (2002). Two Ontario Loblaw stores to have medical clinics. Standard. Retrieved on 20th February from; http://80-gateway.proquest.com.ezproxy.lib.ucalgary.ca:2048/openurl?ctx_ver=z39.882003&res_id=xri:pqd&rft_val_fmt=ori:fmt:kev:mtx:journal&genre=article&rft_id=xri:pqd:did=00000026881068&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=12303

Metzger, P. (2008). Loblaw’s Tests S-less stores. Retrieved on 20th February from: http://torontoist.com/2008/04/loblaw_tests_sl/

Nattel, I et al. (2003). Loblaw Companies Limited. RBC Capital Markets (Canada). Retrieved on 20th February 2012 from http://80 web6.infotrac.galegroup.com.ezproxy.lib.ucalgary.ca:2048/itw/infomark/795/189/39963017w6/purl=rc1_INV_0_DL7489869&dyn=3!xrn_4_0_DL7489869?sw_aep=ucalgary#Investment%20Opinion

Peattie, K, (2011). Towards sustainability: achieving marketing transformation a retrospective comment, London: Westernburn Publishers Ltd.

Porter, M. (2001). Strategy and the Internet. Harvard Business Review, 79(3), 62-78.

Sekhri, R. (2001). Greenpeace chides Canada, grocers on food labeling. Retrieved on 20th February 2012 from: http://www.biotech-info.net/canadian_labeling.html

Wong, K, (2009). Approved Marketing Plans for New products and services, New York: iUniverse

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