Selection, Recruitment, and Induction - Coca-Cola Company - Case Study Example

Selection, Recruitment, and Induction By: Institution: Course: Instructor: Date of submission: Part One The Coca Cola Company is the leading beverage company in the globe. The origin of Coca Cola Company is the US but it is currently present in more than 100 countries (Zelevansky 2013, p. 1). The CCA (Coca Cola Amatil) focuses on ensuring that the customers are supplied with excellent outcomes. Each day, the company aims at creating moments of possibilities and happiness by employing talented individuals who will be ready to accomplish the results. The company’s headquarter is Northern Sydney and it has a workforce of 4,000 employees in Australia (CCA 2016, p. 2). The marketing manager would be an individual with an experience of around 17 years with the capacity to develop successful brand strategies that are consumer driven, communications, and NPD plans. The person should have developed his/her career in marketing roles within Coca-Cola South Pacific and Coca Cola Amatil. The individual would be required to develop innovative and strategic plans to ensure the delivery of annual revenue and volume target for the favorite brands of beverages in Australia including Fanta, Coke, Sprite, Mountain Franklin Lightly Sparkling, Mount Franklin, Coke drink, and Kirk and Deep Spring (Senker & Foy 2012, p. 6). Company’s Culture The company highly value all its employees and customers and achieve this by embracing their culture. The company acknowledges that developing a culture that embrace the cerebration of unique differences ensure that the company is benefiting from diverse knowledge, creativity, innovation, and experience of its employees (Zelevansky 2013, p. 5). These attributes ensures that the company is operating as well as succeeding in various communities and markets. Having embraced diversity, the company gains the capacity to embrace every employee irrespective of his/her cultural background. The company’s culture with thus positively help in the process of recruitment, selection, and induction. The company also established measurable gender-based targets allowing it to incorporate all genders in the pool of recruitment as well as the in the process of selection. The company also ensures that the process of recruitment, selection, as well as promotion is on the basis of the merits of an individual irrespective of the gender (CCA 2016, p. 2). Another culture of the company is the respect for workplace and human rights, and these acts as the guiding principle of interacting with bottling partners, employees, customers, employees, communities, and the consumers. Organizational Chart Job Analysis Job analysis entails a process of the identification of the job content based on the activities involved as well as attributes required to ensure the performance of the job and the identification of the job’s major requirements. Job analysis will comprise of job specification and job description. Job description involves defining duties, responsibilities, as well as the relationships linked to the job position. On the other hand, job specifications involve defining the qualification of a person in the job (Dale 2013, p. 23). General Purpose of the marketing manager position To establish, develop, as well as maintain the strategies of marketing to meet the objectives of the organization. Another role would be ensuring that the organization’s advertising, promotion, and advertising activities are effectively managed. Job Description Main Responsibilities and Tasks Management and coordination of advertisement, marketing, and promotion of activities within the organization Carrying out the market research to ascertain the requirements of the market for present as well as future product Analysis of current conditions of the market, customer research, as well as the information of the competitor Development and implementation of projects and marketing plans for existing and old products Develop and expand the platforms of market (Hoevemeyer 2006, p. 4) Manage and the projects and market plan productivity Monitoring, reviewing, as well as reporting all results and activities of marketing Determination and management of marketing budget Delivering the activity of marketing within the budget that has been agreed upon Reporting on the metrics of key performance and return on investment Developing the strategy of pricing Create the presentation of marketing Liaise with advertising and media Collaborate with the function of sales Monitor the best practices of the industry (Aminuddin 2006, p. 3) Job Specifications Skills Intimate comprehension of emerging and traditional channels of marketing Excellent skills of communication Capacity to think innovatively and creatively Budget management and proficiency skills Professional discretion and judgment Education and Experience Marketing or business-related degree or equivalent qualification in the profession Experience in developing as well as managing the strategies of marketing Technical skills of marketing Proven marketing and customer research experience Relevant industry and product knowledge Experience with pertinent software application Key Competencies Excellent verbal and written skills of communication Formal skills of presentation Planning and organization skills Team-leading Strategic thinking Problem solving and problem analysis skill Adaptability Persuasiveness Judgment Creativity Decision-making Business Case Because of the expansion of the client base and the resignation of the former marketing manager, Coca Cola Amatil has moved to hire a new marketing manager to fill the gap that had been left. With the expansion of the business in new areas and introduction of more new products, marketing has become difficult since there lacked a driving force. In order to increase sales and improve the overall profitability, the company needs to hire a sales and marketing manager. Part 2 Criteria Justification Work samples Demonstrate the skills of marketing Basic computer skills such as typing/keyboarding and the ability to operate a computer Work test Amplitude test: he/she has the capacity to learn as well as attain new skills Aptitude and Personality test The candidate possess positive personality dimensions and attitude Spatial relationships and clerical ability Personality dimension Extroversion: testing whether the person is gregarious, sociable, talkative, assertive, or expressive Adjustment: the candidate must be non-depressed, emotionally stable, content, and secure Other qualities that a person must possess include imaginativeness, organized, dependable, thorough, persevering, and achievement-oriented Portfolio tests the candidate has demonstrated current skills and knowledge Psycho-metric tests Background check test will be conducted to determine the dependability, honesty, as well as the teamwork capacity of the candidate Roles plays This will be used to pseudo-demonstrate the candidate’s skills and knowledge Ability and knowledge tests Will aim at testing the mathematical ability and reading comprehension Part Three Job Advertisement Coca Cola Amatil is one of the subsidiary company of Coca Cola Brand and has its operations in six nations namely New Zealand, Australia, Samoa, Fiji, Indonesia, and Papua New Guinea. Within the Pacific region, the company is the leader when it comes to non-alcoholic and alcoholic beverages. The company proudly presents products that bring happiness to the consumer. 14,000 people are directly employed by the company while thousands of jobs are indirectly created across the company’s supply chain. The aim of the company is to ensure that its customers are delighted by offering various products. The marketing manager is tasked with leading the staff members in the delivery of the marketing activities as well as strengthens the health of the brand. He/she will lead the creation and the positioning of the brand architecture and vision across the brands of CCA. Apart from that, the individual is required to develop as well as execute campaign across the various market mix, consumer research and insight, development of new products, sponsorship and trade marketing, strategy, and advertising. Other job responsibilities include accomplishing the activities of business development by conducting a research and developing the opportunities for market as well as plans. He/she is required to achieve sales and marketing objectives by selecting, recruiting, training, assigning, orienting, coaching, scheduling, among other activities. He should meet the objectives of sales and marketing by providing a focus of the requirements, ensure a preparation of annual budget, analyzing variance, scheduling expenditure, and introducing corrective actions. Another role is improving the profitability of the product by researching, carrying out an identification and capitalization of market opportunities, improving the packaging of the product, as well as ensure the coordination of the development of new product. The company is advertising for the position of marketing manager to be based in Melbourne Australia. The candidate can access the information regarding the position through the company’s website at https://www.ccamatil.com/ because the website is available for viewing by all. The company has set up the corporate ethics and governance ethics that aids the selection, recruitment, and induction of new staff members. Apart from that, the company keeps on reviewing its systems to make sure that it is achieving accountability and transparency, the two most important global best practices. The company’s business conduct code guides the conduct of the business and requires integrity and honesty in every matter including the advertisement for the job. The company also seeks to respect the rights of human beings and is at the forefront in ensuring that gender equality is enacted in its operations. The company’s supply guiding principles and human rights policy forms the basis for the management of the company’s businesses in various regions in Australia and in other countries in Asia Pacific. The process of selection, recruitment, and induction are also guided by gender policy where both male and female applicants have equal chances of being considered in the post (Goldsmith, & Gray 2014, p. 3). Company’s legal policy The company has made a commitment to offer save as well as harmonious environment of work All the company’s workers are required to the principles of human rights, ensuring that every person is treating others equally with no discrimination. The company has in place the workplace security All employees are required to inform the company’s management or security regarding any person who is violating the policy of human rights as enshrined by the company. Among the anti-discrimination policies embraced by the company include the human rights policy and the SGP (supply guide principles) (Goldsmith, & Gray 2014, p. 35) The SGP requires that the company’s supplier’s interviews with its employee’s remains confidential and a corrective action should be taken by the company in case it fails to do so. Part Four An interview entails a conversation oriented towards a certain goal in which an applicant and an interviewer exchange information related to the job. It is one of the methods which is utilized when it comes to the evaluation of the applicants. The interview content include academic achievement, occupational experience, personal qualities, organizational fit, and interpersonal skills. Interview questions Please allow me know more about you especially the accomplishement you feel you feel proud of What experience or applicable attributes are in your possession? In which areas are you strong in and where would you need help in ensuring an improvement of your strength? Please give us some reasons why this company should consider you as the right candidate for the task at hand? Please tell us in which area of life are you always criticized by peers or friends? The company goes for the top quality workers with the highest qualifications to ensure the achievement of its set objectives. When it comes to the marketing manager, the individual should have the capacity to bring improvement of the products’ sales. Selection Matrix Application: all applicants are required to apply through the online application form on the company’s website Online test: the online test will be essential in ensuring a further exploration of logical thinking and mind-power. The candidates will be provided with the results to assist him/her in future career (Mulvey 2015, p. 1) Initial interview: the company’s panel of interview will be there, ready to listen. You will be required to feel free in sharing of your ambition and dreams. The panel will also be willing to provide you with support when it comes to career orientation as well as development. Assessment center: there would be a business case that you will be required to solve as well as prove yourself. A situation of a real-life will ensure that you are having the company’s business glance and what will be required of you when it comes to future challenges (Jones 2014, p. 3). Final interview: when you fail or pass, the final interview provides you with an opportunity for you to receive mentorship by the company’s top leaders who have a long experience in management (Mulvey 2015, p. 1). Resumes of possible applicants Resume one: for applicant meeting all the selection criteria I graduated from London School of Business with Masters of Business Administration. I am also holds Master’s Degree marketing from the same Institution. I have a 17 year experiencing in marketing having worked as a sales and marketing manager at BP, Australia. I am also a good communicator, both orally and in writing. I am persuasive, problem solver, team leaders, and can proficiently use a computer. Apart from that, I am an experienced marketing and customer researcher. Resume Two I graduated fifty years ago from Australian National University with Masters of Business Administration. I have an experience of 12 years in sales and marketing. I can proficiently use a computer. I am innovative and a good team player. I possess problem solving and problem analysis skill. Apart from that, I am adaptable, persuasive, creative, and a good decision maker. Resume Three For four years, I have worked as a consultant in a law firm. I believe that my qualification makes me the most suitable candidate. I am innovative and a good communicator. Resume Four I graduated last year with Bachelor of Commerce. I have worked as a researcher but have no experience in sales. I am looking forward to build my career in your organization. Resume Five I am an engineer by profession but I believe that I possess skills in sales and marketing. I am a good communicator and a good team player. The first two applicants were selected for interview but only the first applicant qualified for the post. Part Five Interviewed but Unsuccessful Dear…. Thank you for showing interest in the marketing manager position at Coca Cola Amatil for which you were interviewed for. After making a careful consideration, we are sorry to inform you that your application was not considered as this position’s finalist. Thank you for making effort to apply for the position. We wish you the best as you keep on searching for a job. Sincerely ………….. Interview Invitation Letter Dear… We are glad to invite you for an interview for the position of marketing manager at Coca Cola Amatil. The interview shall take place on 31st October 2016 at 9a.m. You are required to be punctual. Sincerely ……… Not Shortlisted Dear… Thank you for showing interest in the post of marketing manager at Coca Cola Amatil. We regret to inform you that you are not among the final shortlisted candidates. The competitiveness of this position following the many applications prevented us from selecting you. All the best as you continue searching for a job. Yours faithfully ………. Letter of offer for a successful applicant Dear… We are pleased to inform you that you have been selected as the new marketing manager at Coca Cola Amatil, Sydney Brach. We kindly invite to come to the office for further details. This is a four years contract with a possibility of renewal based on your performance. Sincerely ……. Bibliographies Advisory, Conciliation and Arbitration Service. (2009). Recruitment and induction. London, ACAS. Coca Cola Amatil. 2010. Coca Cola Amatil Gender Diversity Policy. Coca Cola Amatil. 2014. CCA announces results of strategic review. Dale, M. (2013). A manager's guide to recruitment & selection. London, Kogan Page. Goldsmith, W. J., & Gray, M. J. (2014). Understanding employment law, 2014. Goldsmith, W. J., & Gray, M. J. (2014). Understanding employment law, 2014. Hoevemeyer, V. A. (2006). High-impact interview questions: 701 behavior-based questions to find the right person for every job. New York, American Management Association. http://public.eblib.com/choice/publicfullrecord.aspx?p=243033. Jones, R. (2014). Managing people: recruitment, selection and induction. Osborne Park, W.A., Vocational Education & Training Publications. Maimunah A. (2006). Recruitment, selection & induction. Kelana Jaya, Selangor Darul Ehsan, Malayan Law Journal Sdn. Bhd. MSJC. (2013). employment correspondence. Mulvey, R. (2015). Brilliant passing psychometric tests: tackling selection tests with confidence. Senker, C., & Foy, D. (2012). Coca Cola: the story behind the iconic business. London, Wayland. University of Maine. 2016. Sample letter to candidate. http://www2.umf.maine.edu/ Yate, M. J. (2014). Knock 'em dead hiring the best: proven tactics for successful employee selection. Zelevansky, N. 2013. Profile of a Cola Cola district sales manager. CCA. 2016. Real possibilities, real progress. Read More