The paper “ The Key Market Trends after the Launch of First Apple iPhone” is a thrilling example of the case study on management. With the launch of the iPhone in 2007, Apple bought another revolutionary and innovative product in the market, creating a strong brand value for its products. In this paper, the theories and concepts related to innovations deal with the launch of the iPhone. Apple’ s performance related to innovation is also being studied and found that the company really created an innovative product, which helped it in generating revenues and brand name, keeping it ahead of its competitors. IntroductionThe paper focuses on the innovative product iPhone, launched by Apple Inc.
in 2007. The paper attempts to understand the concepts and theories that govern (Afuah, 2003) and guide the development and implementation of innovation, which, say, market analysts, signifies newness, covering six different paradigms of news services, new products, new markets, new methods of production, new ways of organizing the product and exploration into new markets. (Johannessen, 2001) Further, it would critically analyze how well Apple performed in these areas. It would discuss various theories related to innovation and find out whether Apple had adhered to these theories while launching the iPhone in the market.
The report would also identify any gaps between actual practice and theory-based practice recommendations and should make appropriate inferences. Understanding product innovationA product is defined as anything which could be given in a market for generating attention, for consumption or for acquisition, and may fulfill the want or need of the consumers, stated management expert, Phillip Kotler. Therefore, a product could be a retail store, a person, a physical good, an organization, an idea, or even a place. Product innovation, therefore, is the sum total of generating a new product or service to address a customer’ s issue or problem, which would not only benefit the customer but also the customer.
In the case of innovation, the system is driven by business processes, guiding principles, organizational charts, roadmaps, and systems (Kuczmarski 1995).
Afuah, A. 2003, Innovation Management: Strategies, Implementation, and Profits, Oxford University Press, New York, Chapter 1, ‘Introduction and overview’.
Boland, R.J., Lyytinen, K. and Yoo, Y. 2007, “Wakes of innovative project networks: The case of digital 3-D representations in architecture, engineering and construction,” Organization Science 18(4), 631-647.
Breen, B. 2004, ‘The 6 myths of creativity’, Fast Company, issue 89, retrieved 23 May 2011
Bresnahan, T. F. and Greenstein, S., 1999, “Technological competition and the structure of the computer industry,” Journal of Industrial Economics 47, 1 (March 1999), 1-40.
Charitou, C. & Markides, C. 2003, ‘Responses to disruptive strategic innovation’, MIT Sloan Management Review, Winter, vol. 44, no. 2, pp. 55–63.
Christensen, C. and Overdorf, M. 2000, “Meeting the challenge of disruptive change,” Harvard Business Review, Mar/Apr, vol. 78, no. 2, pp. 67–76.
Drucker, P. 2002, ‘The discipline of innovation’, Harvard Business Review, August, vol. 80, no. 8, p. 95.
Dunphy, D., Griffiths, A. & Benn, S. 2003, Organizational Change for Corporate Sustainability: A Guide for Leaders and Change Agents of the Future, Routledge, London
Garnham, O. 2009, “iPhone Sales Hit 17Million,” PC WORLD.
Gawer, A. and Cusumano, M. 2008, “How companies become platform leaders,” MIT Sloan management review 49(2), 28.
Hargadon, A. & Sutton, R. I. 2000, ‘Building an innovation factory’, Harvard Business Review, May–June.
Johannessen J. et al. 2001, ‘Innovation as newness: What is new, how new, and new to whom?’, European Journal of Innovation Management, vol. 4, no. 1, pp. 20–31.
Krazit, T. 2007, “Time’ Names iPhone ‘Invention of the Year,” CNET NEWS.COM.
Kuczmarski, T. 1995, Innovation: Leadership Strategies for the Competitive Edge, American Marketing Association, NTC Business Books.
Linder J. et al. 2003, “Toward an innovation sourcing strategy,” MIT Sloan Management Review, Summer, vol. 44, no. 4, pp. 43–50.
Mintzberg, H. & Quinn, J. 2002, The Strategy Process: Concepts, Contexts, Cases, 4th edn, Prentice-Hall, New Jersey.
Moschella, D. C., 1997, Waves of power: dynamics of global technology leadership, 1964-2010, New York: AMACOM.
O’Grady, J. D. 2007, “iPhone’s missing features - Part II,” The Apple Core (weblog), 19 January 2007.
Palomäki, J. 2004, “Case WAP: Reasons For Failure,” working paper, Department of Computer Science and Engineering, Helsinki University of Technology.
Sharma, A., Wingfield, N. and Li Yuan 2007, “How Steve Jobs Played Hardball In iPhone Birth,” Wall Street Journal, p. A1.
Sigurdson, J. 2001, “WAP OFF- Origin, Failure and Future,” Stockholm School of Economics, European Institute of Japanese Studies Working paper 135, October 2001,
Tidd, J., Bessant, J. & Pavitt, K. 2005, Managing innovation. Integrating technological, market and organizational change, Wiley.
Vrakking, W. and Cozijnsen, A. 1997, “Monitoring the quality of innovation processes and innovation successes,” in Hussey, D. 1997, The Innovation Challenge, Wiley, Chichester.
West, J. and Dedrick, J. 2000, “Innovation and Control in Standards Architectures: The Rise and Fall of Japan’s PC-98,” Information Systems Research, 11, 2 (June 2000): 197-216.
Wray, R. 2009, “Mobile Phones: Nokia’s Smartphone Loses Out to iPhone,” THE GUARDIAN .