Essays on The Key Market Trends after the Launch of First Apple iPhone Case Study

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The paper “ The Key Market Trends after the Launch of First Apple iPhone” is a thrilling example of the case study on management. With the launch of the iPhone in 2007, Apple bought another revolutionary and innovative product in the market, creating a strong brand value for its products. In this paper, the theories and concepts related to innovations deal with the launch of the iPhone. Apple’ s performance related to innovation is also being studied and found that the company really created an innovative product, which helped it in generating revenues and brand name, keeping it ahead of its competitors. IntroductionThe paper focuses on the innovative product iPhone, launched by Apple Inc.

in 2007. The paper attempts to understand the concepts and theories that govern (Afuah, 2003) and guide the development and implementation of innovation, which, say, market analysts, signifies newness, covering six different paradigms of news services, new products, new markets, new methods of production, new ways of organizing the product and exploration into new markets. (Johannessen, 2001) Further, it would critically analyze how well Apple performed in these areas. It would discuss various theories related to innovation and find out whether Apple had adhered to these theories while launching the iPhone in the market.

The report would also identify any gaps between actual practice and theory-based practice recommendations and should make appropriate inferences. Understanding product innovationA product is defined as anything which could be given in a market for generating attention, for consumption or for acquisition, and may fulfill the want or need of the consumers, stated management expert, Phillip Kotler. Therefore, a product could be a retail store, a person, a physical good, an organization, an idea, or even a place. Product innovation, therefore, is the sum total of generating a new product or service to address a customer’ s issue or problem, which would not only benefit the customer but also the customer.

In the case of innovation, the system is driven by business processes, guiding principles, organizational charts, roadmaps, and systems (Kuczmarski 1995).  


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