The paper 'Management Analysis of Ecostore Company " is a great example of a management case study. The number of eco companies has been on the rise due to global awareness on the need to use products which are safe for both mankind and the entire planet in general. Ecostore is one example of an eco company that was founded on the basis of a great entrepreneur spirit. Ecostore has thus embraced the "go green" course through manufacturing products that are safe for human consumption as well as the environment. Ecostore provides a good example of companies embracing the “ go green” initiative which ensures sustainability in the future.
Ecostore Company has been on a remarkable growth in Australia. The management of the company has taken various strategies in fostering its growth through HRM, organization behaviour, international business and Information Technology. However, despite the company achieving success in its “ go green” course, there is a lot that needs to be done in order to ensure the company’ s gradual growth. MANAGEMENT ANALYSIS 1.0 Introduction Ecostore Australia is a company that specialises on merchandises that are healthier for both human beings and the environment.
Founded in the year 1993 by Malcolm and Melanie Rands in NewZealand. The main goal for the company was to provide the New Zealand citizens with essential products that guarantee healthier living. It was also founded on a course-related business that was to foster the company's resource accumulation for its non-profit organisation’ s course known as fairground foundation. This paper, therefore, seeks to highlight on Ecostore Company structure, major stakeholders, leadership style and management strategies in relation to entrepreneurship, innovation and sustainability. 2.0 Background Over the years Ecostore has developed to a research and development company which has also furthered the company’ s course of venturing into the manufacturing industry.
However, eco stores guiding principle over these years remains the creation of end products that are good for the environment and the users as well (Deng & Ji 2015). The company has put a lot of focus on individual health issues in its product development. Thus, the company ensures that the least number of ingredients and concentrations are used in its end products. On the other hand, it ensures that it does not use any bulking agents in its end products hence ensuring that the products produced are quite affordable.
Ecostore is reported to be distributing its products to the majority of the organic stores and supermarkets located in New Zealand. It deals with a wide range of products from laundry, skincare, dish and hair cleaning products. In Australia alone, the company’ s products estimated to be in an estimated 800 supermarkets and 300 health stores. Ecostore Australia has built its reputation on being a health and environmental cautious organisation (Albino, Balice, & Dangelico, 2009).
In this case, the company in Australia is known to guarantee products which are predominantly made from mineral-based ingredients and plants which ensure the health and safety of both the people and the planet.
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