The paper 'Integration Strategy Plan for the Mayer Company " is an outstanding example of a marketing case study. The Mayer Company has over the years established an increasing market reputation for quality and reliability in its products offerings. The organization’ s products proposition that seeks to serve the Australian retail industry, especially the middle and high-end middle classes has earned it its current market reputation and status. However, despite the organisation's vision and strategic objective to exerting control and expanding its market share in the Australian market, market changes might alter this objective achievement. As such, this review analysis seeks to support your decision-making model by offering you with strategic management alternatives based on the organisation’ s SWOT and Porters five forces model analysis tools; all attached under the report appendix section.
The report responds to the growing need for the organisations to adopt differing and unique timely new strategies to counter the forecasted market changes proactively. 2.0 Forward Integration Strategy This strategic recommendation is based on the existing market distribution challenges. Although the Myer store outlets in the Australian have been strategically and robustly been positioned and expanded respectively, the challenge of reaching out the extreme market ends, that the organization has not yet reached out to. 2.1 Strategic Goal The strategic goal for the establishment of this strategic approach will be based on the role and need for the respective outlets to reach out to the entire Australian industry market base.
In this case, as Rangarai, Raghuram and Srinivasan (2009, p. 8) argued, distribution plays a crucial role in the success and increased market performance for respective organisations. As such, the author stated that through an expansive organizational distribution process and infrastructure, customer loyalty, as well as an organisations products proposition offerings, successfully reach out to the desired consumer base.
Therefore, based on this review, the Myer organization should develop a strategic goal of expanding its distribution base and presence through the application and adoption of forwarding integration strategies, which include the establishment of the market, based strategic alliances with key established and strategically positioned distributors. 2.2 Strategic Plan The strategic plan under this strategic execution for the venture would be the ultimate development of forwarding integration relationships. In this case, the management plan should be designed to allow for the identification, evaluation, appraisal and the eventual selection of the ideal distribution partner that the retail venture can partner with (Cant, 2006, p. 396).
Moreover, the strategic plan should also encompass tools such as the partnership venture management approaches, communication channels and frequency as well as the intervals and relevant tools through which the partnership success rates would be evaluated and established. 2.3 Tactical Actions In order to successfully execute and establishes the desired industry forward strategic alliances, this report recommends that the management should Conduct research to establish the Australian geographic markets in which the venture has no retail outlets. Conduct an extensive survey evaluating the existing industry distribution organizations that the firm can partner with. In addition, the venture should appraise the various listed organisations based on the relatedness in vision and, mission statements as well as market and consumer shares respectively. Further, the venture upon a merit-based selection of the ideal partner should develop a benchmark criterion through which the expected and actual attainment results would be evaluated. As such, the venture should only retain a distribution partner if a cost analysis of such a partnership establishes an excess of benefits against market costs.