Operations Management - Media Markt Saturn - Assignment Example

The media market gave up and closed all the seven stores they had opened in China as they had failed. Even so, the company positions itself as a price-aggressive and high-performance one through the comprehensive assortment of about forty-five thousand articles in various departments; computer, telecommunication, consumer electronics, hi-fi, and photo. This paper seeks to analyze its renovation, research and development, and quality assurance strategies.

Renovation, Research, and Development
Media Markt and Saturn are highly innovative and successful due to the ability to identify trends and merge them into the operations business. In their sales for example they have come up with a multi-channel strategy (Media Saturn, 2014). This includes three strong brands competing against each other but under the same roof; Media Markt, raccoon, and Saturn. It also has a complementary online sales shop that is aiming to provide technical services online. Their customers can obtain information quickly and comprehensively through the internet offer provided by consumer electronic stores. Their innovations will ensure that customers can collect their purchases and do their shopping locally. This multi-channel strategy also ensures that Media Markt Saturn responds optimally to any changes in customer requirements.

Media Markt Saturn as a trendsetter in the retail market has made a substantial contribution to ensuring that up-to-date technology is affordable to broad masses. It helps to make household work easier through its innovative technology. Ever since its implementation, the company recognizes the; latest technological trends and tailored its product portfolios toward the needs and desires of the customers. This can be termed the secret behind the company’s unique success. Apart from online shopping, customers can do their shopping on the go through their smartphones as well as at the airports and train stations where the company provides an automated express retail store. The presentation of these brands is as innovative as the products. The company’s online shop is open throughout the year which accommodates all buying habits of the customers.

Technology development is very dynamic in the electronics industry. Innovations in smartphones, system cameras, 3d televisions, etc, have a great market share in the world. Every day there is a new gadget and new technology in the market; Media Markt Saturn keeps up with the constant change. Their innovations are available to the customers as soon as they have them. Based on continued surveillance of their products, Media Markt Saturn can make advertisements that have a great impact on sales. Each campaign puts into consideration national and regional characteristics. They have catchy brand slogans that are designed to be polarising, alluring and informative.

Quality Assurance

Media Markt Saturn has an extensive quality assurance program implemented to make sure their products are of reliable quality. It has a uniform guideline that is valid to all markets where the products are sold, and suppliers and products are checked on-site. Quality management in this company has been divided into a strategic part that develops strategy in sustainability and quality management, and an operation section in the sales departments. Several quality managers offer advice to the quality assurance teams in the areas of operation. Their role also involves developing requirement profiles for both international and national products as well as designing control plans for the products (Media Saturn, 2014).

In addition, each retail outlet is considered an independent company where the manager owns a stake of up to 10%. This gives them a great deal of freedom to decide and act as he sees fit for the company. The managers can make decisions on the range of products that are offered in their store. The needs of the customers in such cases are put first since local customers in different localities have different needs and desires. This decentralized kind of corporate structure allows for quick decision-making on the spot of the products rather than taking a long chain of communication in a centrally controlled store. high-quality service offered to its customers gives the company a foundation based on trust with its customers.

Conclusion
Media Markt Saturn is a trade fair where all customers can compare and try out new innovations in the market, thus the customers evaluate the products for themselves. Renovation, research and development, and quality assurance are the foundation of success for Media Markt Saturn. Its continued expansion trends in Europe and other countries supported by its unique advertisements give it the Frontline in consumer electronics retail. Read More