Business and Association Event Management of Roundhay Music Festival - Case Study Example

Running Head: Business & Association Event Management University Name: Roundhay Music Festival Purpose To advise the Leeds city council on how to better organize a music festival attract a good number of audiences, helping in strengthening the new York share profile, Developing a creative environment as well as advising them on how to recruit a creature team to ensure a sensational three days that will have the evidences fired up and ready to attend such a well organized event each in the future. Background There has been a sharp increase in the numbers of organized events in the world individual in public authorities who take part finding decisions as well as culture policy and in the cultural professions are all interested in the economic, social and artistic background of festivals. In the year 2004, for example, the Hungarian Notational cultural fund opted to undertake intensive research in different cultural arenas it therefore choose to promise cultural festivals research in its tourism sector other than the orientation need arising from the versatility and variety of the cultural fields. The board sought answers to other questions in its research for instance how can the festival be monitored if the subsidy was between the various festivals? To which level can NKA help in the integration of the festivals industry among others. It was clear that culture and tourism tenders would be no more as from the year 2005. Cultural festivals under integrated subsiding system were very beneficial to the entire culture development national economy and religion development due to its successful nature. This culminated into the creation of another board in the year 2005, the board was mainly started to oversee the country’s major cultural events. The board distributed more cultural festivals in the succeeding year than the NKA board and this it did on its own i.e. there were no any resources, aspect and experts. Borrowed from he national tourism board. In general, cultural festivals and events have been in operation in the entire history of human race initially the events were basically religious in nature. They were characterized by solemnity and somberness the very way they are currently characterized. A modern world festival carries varied roles with their assessment and survey lacking various angles. (Crafts, 2001) Festival Roles Though the current world’s festivals are not very much characterized by explorations which are artistic in nature festivals as events directed towards improving the populations feeling of comfort. They have ceased to be the festivity for the rich class of people and now a common part of the population. (Shone, 1998) European population have various ways in which they consume the necessary entertainment in various forms it is important to note that most of those festivity reaches their homes through interest, satellite, cable mobile phone and other communication channels. It is therefore clear that most people will not attend this event physically in the destined areas. The number of gypsy musicians and circus artistes who perform in restaurants is said to be curtaining year after the other. However, chamber orchestras, that group, fork dance groups and symphonic orchestras along with the participants in the above groups have continued to increase as years go by currently the various organized festivals is helping this group in meeting the audience and thus increasing their opportunity. (Shone, 1998) Stage arts cost effectiveness has been a substantial limitation as compared to other industries. Attempts have been put forward to reduce the impact in which theatre, concert and live performances have to fight for their survival. This innate short coming of their profession advices the performing artists to get more opportunities for the institutional framework performance a crucial stimulus for festivals. Location Festivals assist in the cultural infrastructure extension, there has been great emphasis in extending the scope of performing occasions and locations. The spreading of the arts ahs also created some geographical aspect. In Europe scores of city names are known to the citizens mainly due to the festivals that are organized in these cities. These cities include Bayreuth, Oberhausen, Glastonbury among others. It is worth to not that summer festivals are heavily saturated since they are organized in almost every city in Europe. The Leeds city council should be aware that it will require proper organization and management to attain the targeted audience i.e. 20,000. The reception of artwork at the summer holidays should therefore not be taken as idea to cater for. This should not be expected from most of these events since most of these programmes take intervention as a task. These programmes are taken to new audiences and places festivals are important due to a number of reasons. They can gather resources (financial) which are not accessible for the permanent institutions. They offer novel setups and new linkages which means intercultural and international interactions in the festivals of over open world. All this sums up to an artistic resources added value. (Goldblatt, 2005) The primary and major objective of festivals has been in the arts promotion through organized debates and workshops programmes. These festivals have been found to be playing a vital role in integrating various layers of genus and culture from which both the cultural –artistic sphere and the public may benefit from. Interaction of different genres via efficient festivals design helps profiting art life. Through the consumption of art and the eradication of the unequal opportunities obstacles the public also tends to profit. The council will require a differentiated formula in its registration of new production in the year 2004, for instance, out of 230 Hungarian festivals which took place in 1675 days more than 664 new performances were entered. Out of the participating artists one quarter of them were drawn from other countries. It will therefore be important to incorporate both local and foreign artist the round nays 3 days music festival. This will also help in attracting a wide audience base sourced from various corners of the world. The council should as well not that festivals and associated events are attached to very high organization cost and organizers do not consider achieving any direct profit from such events. Festivals are thus viewed as loss- making ventures and should henceforth be properly subsidized normally from public funds nonetheless; the very same festivals are believed to provide some positive injection on the economy. This normally occurs in the tourism sector of any given economy. Tourists attending these festivals are known to be extravagant as far as spending is concerned. The number of tourists visiting a country will also tend to increase simply due to the organized festival events in the visiting countries. Tourists are known to be greatly attracted by such events a thing that may make them to even change route so as to attend such festivals. (Goldblatt, 2005) Audience Attraction A national survey conducted in the year 200 about the state of affairs in cultural life indicated the major role played by festivals and associated events. According to the survey in a nation with a population of 10 million almost 4.5 million citizens with the age bracket of 14 – 70 visited organized festivals in the previous years. Out of these events local festivals emerged to be the most largely attended with a 47% attendance rate. Popular arts or music festivals theatre, choir dance and film carries a population of 1.5 million, which amounts to 20% of those people aged 14 – 70 years of those who visited the 14 festivals that were included in the research 20% visited thrice another 20% visited two times while 60% paid a single visit only. The 2005 survey indicated that public festivals constituted more than half of the country’s entire population. By considering the number of people who visited several festivals amongst the 14 festivals under the survey we can deduce that the numbers connect with and verify those visitors from previous years. (Shone and parry, 2004) International relationship cannot be applicable since so far there has not been a universal festival definition. However in the most developed and economically rich nations participation is relatively high as compared to the other countries. Some of them are approaching the saturation level. But in Hungary, where the above survey was conducted there is still room for the expansion of the Hungarian festivals since dominion of culture in the local community as well as economies will continue to achieve considerable growth in Germany the commonly known festival, Volksfests attendance is double the population size i.e. each and every Germany citizen visits two festivals. A similarly scenario was observed in Ireland such that those people who visited the festival In the year 2002 were one and a half times the total population in Ireland.(Goldblatt, 2005) With most of these events being launched within the past ten years, most of them took place once in a year and in one season i.e. summer. The duration is a bit distinct with a majority taking 3 days. Others on the other hand took a longer duration of six to fourteen days. Out of these festivals three quarter took place in one settlement. When categorized most of them fall under communal festivals. The study reveals that festivals have common features hence their rapid spread as well as popularity. They have been known to offer a communal experience such that participants share a lot in common due to their lifestyle and tastes. They are supposed to gather the best of talents i.e. arts and other areas. Therefore festivals will come up with the most original, recent as well as interesting artists. They inform the participants and supply him with necessary knowledge and also make him/her feel privileged. They enlighten the audiences with the cultures from other people, and other communities promote liberality and reduce suspicion. (Shone and parry, 2004) The local festivals carries various effects on to the surrounding community, they develop a feeling of identity participating where the community takes part in cultural life animation, the festivals might also help fighting the standardizing globalization effect through presentation of locality’s uniqueness and their own local values. The community gains a lot of experience from these festivals young people acquire the taste of culture and transform into regular consumers of the same. Arts festivals such as the one to be organized at Roundhay park by the council will definitely offer a good opportunity to all those who will participate in evaluating their creativity, self – realization’s opportunity, justification to the public and self-expression. Therefore the artists will be encouraged to further their artiste talents via enhanced self esteem. Though the participation of local and international artists, the participating artists will be inspired thus supporting their development in the field of arts. (Cartwright, 1995) Environmental Impacts Organized festivals create room for environmental development this fostering the general growth in the economy. It helps in renovating dilapidated buildings and at times the entire street festivals helps in creating employment opportunities to the population surrounding the festival location. Following the renovations of old buildings the assumed new look can as well bring more benefits since they can attract service companies, series of events culture, education and new investors thus improving the economy in such an area. Certain factors need to be carefully evaluated. The event is expected to host thousands of people any risk of fire can cause lots of damage. Fire extinguishers and other fire fighting gadgets will therefore be installed all around the events site. This will greatly assist in dealing with any arising cases of fire outbreak thus protecting the occupants against any harm (Maitland, 1997). The level of noise at this festival will be expected to be high. The organizer will ensure that the amount of noise is controlled so as to avoid instances where the noise may be a nuisance to the population adjacent to the park. Recruitment of Volunteers According to the website (http://www.event-solutions.com) volunteers will always take center roles in showing the audiences where to stay, answering any questions from them and making them satisfied in the entire events period. The council should concentrate in building a group of volunteers who will be available to work for the council’s event year after the other. It is particularly useful to involve volunteers in matters relating to the overall events organizing. However, a group of paid employees is also necessary while recruiting the volunteers, the presiding officer is supposed to include all members of the society particularly young people and children. This will heavily depend with the skills possessed by these volunteers, time dedication, frequency of the task and duration of the assigned role. To get the best team of volunteers the council can decide to go through their mailing list so as to contact present and past members, printing of leaflets and distributing them to the organizations concerned, using the local media houses to invite volunteers, registering with the online organizations so as to acquire advice regarding sourcing of volunteers in case of future volunteers it is advisable to hard over leaflets to the participants of the event. The festival organizers will be required to occupy the site for one full week; three days for the events set up, three days for the festival itself and a single day to carry out the clean up exercise. Ecological Impact Flimsy ecological zones will be fenced all round to keep off the audiences. Vegetation in the area will also be protected where as grass movers will be employed to keep grass into well trimmed and desired size. Site development will put indigenous species into consideration through protecting them. Any construction done or erection of structures will not tamper with the growing vegetation. Immediately after the event the festival organizers assisted by the other volunteers will collected all liter and rubbish that may be in the ground. (Rogers, 1998). Financing the Festival It’s no doubt that organizing such an event will carry some huge financial attachment. Funds will be required in hiring the structures, making payments to the invited artists, enhancing water supply at the time of the event, funds for establishing extra toilets, installation of generators so as to ensure continued and uninterrupted power supply, availing the necessary medical facilities, traffic control services lining of emergency vehicles paying volunteers allowances and extra financers to supplement rental fee (Goodman, 1995) Recommendations Its is important for the council to note that this report meets the necessary policies and objectives which the council will require. By following this report to the latter the council will defiantly organize a successful festival event, which will draw attendance from different social settings. Reference Cartwright. G. (1995): making the most of trends Exhibitions oxford, Butterworth Heinemann. Crafts, A (2001): corporate entailing as a marketing tool, London, management books. Femich, G. (2005): meeting, exposition, events and convections, upper saddle River Pearson. Fisher, J. (2000): How to run a successful conference London, Kogan page. Goodman, M. (1995): creative management, London prentice hall. Goldblatt, J. (2005): Special event management 4th ed. New York, John Wiley and sons Henry, J. (2001): Creative management London. Sage. Henry, J. (2002): managing innovation and change London, sage publications. Maitland, I. (1997): How to plan exhibitions, London, cassell. Morgan, G. (1993): Imaginization the art of creative management, London, sage. Rogers, T. (1998): Conference, a entry first century industry. Harlow, Addition Wesley Shone, A. (1998): The business of conferences, oxford, Butterworth Heinemann. Shone, A. and parry, B. (2004): Successful Event Management, London Thomson learning. Event solution (http://www.event-solution.com) (Retrieved 10th June 2007) World of events ( http://www.worldofevents.net) (Retrieved 10th June 2007) Read More