Corsairs Vengeance 2000 Wireless Headset - Case Study Example

Name: Tutor: Title: Corsair’s Vengeance 2000 wireless Headset Course: Date: Table of Contents Title: Corsair’s Vengeance 2000 wireless Headset 1 Executive summary 3 Corsair’s Vengeance 2000 wireless Headset 4 Introduction 4 Conclusion 11 Reference 12 Executive summary Vengeance 2000 Wireless Headset indicates one of proofs of the need for diversification demonstrated by the Corsair Inc. The company has diversified from specializing in memory products to other audio products like Vengeance 2000 wireless headset that can be effectively used for gaming. This report gives an insight into how the product has been represented by the sellers or suppliers in the market. A detailed description of the way marketers has used various features of the product to emphasize its specifications and requirements have been explored. The report gives a background of Corsair Inc in the introduction and tackles the features of the product in the next section. The manner in which sellers or suppliers have represented the product in the market has been explored to a great extent with an effort of demonstrating how the product rates in the market. High performance, multiple use, long battery life, comfort, and quality has been used to justify the shelf price tag of the headset in the shops. Quality and design overrides everything. Corsair’s Vengeance 2000 wireless Headset Introduction Over time, Corsair has transformed itself from just being a memory manufacturer to more diverse entities which target gamers. Power supplies, memory, SSDs, keyboards, chassis, and cooling, mouse and audio products are produced by the company. The Vengeance 2000 wireless headset is one of the latest products that Corsair is targeting the gamers’ market. The gaming headset has shown increased prosperity for the company due to its reception in the market. The comfort of ten hour usage guaranteed by the device make it convenient for use for both starters and veterans alike (Smyth, 2004). The product has been presented in various ways by the sellers to make it appealing to the customers. This features are contained in advertising, materials, packaging, sales channels, and supplier provided information which is found on the internet. There has been an increased campaign to paint Vengeance 2000 wireless headset as one of the best headset for gaming in the recent times. Beginning from 1994 Corsair has been recognized as one of the leading manufacturers of computer memory in the world. The company has diversified into every form of computer accessory. The latest line of computer accessories has been Christianized as ‘Vengeance’. The latest product is the wireless gaming headset known as Vengeance 2000 Wireless Gaming Headset (Moore & Pareek, 2010). The product has been fronted as a high efficiency that provides comfort and flexibility. The sellers have gone a great length to explain how the Vengeance Wireless Headset rates highly in terms of performance and high quality features that increases the efficiency of use. The product has been widely advertised on social media on YouTube as well as traditional media. The performance of the device has been highly advocated in advertisement features. A lot has been done to market Vengeance 2000 Wireless Headset (Becker & Arnold, 2010). Quality has been communicated in the most powerful means possible so as to warrant the US$150 price that is indicated on most of the price tags in general shops. The price varies from $140 to $150 US dollar. The advertised price on the internet is US$149.99. For someone looking comfort and efficiency, Vengeance 2000 Wireless Headset provides the best that a customer can hope for. The device is stocked in many chain stores as well as marketed online and delivered through individual delivery. The materials used to make the headset are of high quality. The product was launched as providing quality and high performance alongside efficiency and convenience. The users had a chance to tell so much about the gaming sessions. The headset allows movement or mobility of the user while maintaining high reception. The few mishaps can be used to improve the rating of the device in the market and ensure high reception in the community. Most products will have features like durability and flexibility as being some of the important selling points on the product. Vengeance 2000 Wireless Headset has not been advertised as an affordable device or the marketers and sellers have not used price as a selling point. This follows that there are other headsets which fetch a lower price in the market and perform equally well (Akehurst, 1996). The use enjoys gaming audio that is high-performance without concerning about wires. The optimized HRTF positional audio technology provides a tactical advantage when one needs victory. The specific reproduction of multi-channels 5.1/7.1 cover sound gaming audio assist one to locate opponents without even seeing them for a realistic, immersive gaming environment. The Corsair Vengeance 2000 Wireless Gaming Headset is one of its own kind produced as the first audio product by Corsair (Pistoia, 2010). The headphones were designed from the beginning as a wireless solution that offered gamers the specific positional audio, a reliable voice communication and the needed comfort in game sessions that are intense. The gaming headset is wireless hence no cable to get tangled up or roll over on someone’s desk. The absence of cable increases the mobility of the person using it (Grant, 2009). The freeness of use of the device makes it to be very attractive as compared to others which have cables and inhibit movement. On a rating of one to five Vengeance 2000 will rate as follows compared to other manufactures products. Product/properties convenience price packaging Channels of sales advertising Vengeance 2000 Headset 5 3 4 4.5 4 Competitors products 3 5 3.5 3.5 4 Vengeance 2000 wireless Headset provides a realistic gaming audio that is multi-channel and ensure play-for-hours comfort. The headset gives high-performance gaming audio devoid of worrying in regard to wires. The battery life ranges up to ten hours and goes up to 40 feet hence one come back or get up without the need to take them off. The backside of Vengeance 2000 box provides a graphic of headset together with a receiver that is wireless. The same features as listed on the front as well as the back but in a variety of languages (Plunkett, 2008). The system requirement for vengeance can be seen together with other specifications that are detailed. The system requirements are not complicated and consist of a PC running Windows XP, an internet connection for downloading required drivers as well as a USB port. When Comfort is considered, Vengeance 2000 wireless Headset is very nice to wear particularly in listening sessions and extended playing. The headset is sizeable by not overbearingly heavy and there is padding along ear-cups and headband provides extended pleasure. The finish that has been used on Vengeance 2000 is of very high quality and components are constructed to a fabulous standard and they are well thought out. The USB extension adds extra value to the device. The sellers have tried to demonstrate the best quality material that has been used in the construction of Vengeance 2000 wireless headset (Pistoia, 2010). All these features demonstrate how the company has tried as much as possible to justify the $149.99 price tag that has been fixed for the headset in most retail joints. The demonstration of the package alongside the package materials shows that the headset is set to last for long and therefore it is being marketed on the account of durability. The virtual surround sound effects have been described as working extremely well. The headset provides an accurate reproduction of gaming audio multi-channel 5.1/7.1. The headset enhances the advantage of the user by giving the clear location of the enemy through sound effects. The product shows complexity and added value that will be useful to the customer. The headset is presented as a redesigned product which adds up the value of what is being provided in the market. Although the price of the headset has been seen to be exorbitant by some customers, the suppliers have tried as much as possible to demonstrate the importance of quality, convenience, high performance and multi of added value. The headset has also been presented as safe and comfortable to use and operate. Manuals provide the customer with what he wants and offers solution in case of a deadlock. The headset has been recommended on some internet website with the following rating. Property Score Build Quality 10/10 Design 10/10 Value 9/10 Performance 9/10 Overall 9/10 From the rating, it would be noted that design and quality has been the major scoring points for the headset manufactured by Corsair. Some customers will actually be fascinated by the features of the product and buy it to try out its performance (Pistoia, 2010). Other products did not have added specifications and requirement as shown in the new Vengeance 2000 wireless headset. The impact of the increasing advertising may see increase use of the product for the purpose of improving the chances of winning in gaming and also having comfort. There will be referrals and repeat purchases as relatives buy the gadget for other people. Making the product presentable in nice packaging has made it to score highly in terms of appearance and customer perception. There is high expectations as the product hits the market in a storm. The packaging comes with a few manuals together with a USB dongle, a USB charging cable, and an extension cable for dongle. The paperwork that comes with detail on a warranty of two year together with information concerning the drivers and Vengeance series of gaming accessories. The memory ear-pads which are microfiber-covered along with padded headband allow playing in total comfort (Plunkett, 2008). The Vengeance 2000 allows someone to use it while still charging. Convenience is an important feature that shows the flexibility of the product. In most circumstances, mobility is an important feature to many customers. The suppliers have decorated the general appearance of the device and offered a well informed description that gives the customer a chance to sample the choices available (Sandhusen, 2005). The Vengeance 2000 headset was founded on high quality standards as other Corsair’s products. On a rating of 1 to 5, Vengeance 2000 Wireless headset will receive a rating of four. Still there are other limitations that have made the customers show their displeasure. When the box is opened and the headset pulled out, there is a standard cardboard used to hold the tray having the wireless adapter also dongle stuck in the same tray. The package contents consist of Corsair Vengeance 2000 Wireless Gaming Headset, wireless USB adapter (Dongle), 1.5 USB charging cable, 1.5m USB extension cable, Quick start guide, warranty card, and safety Leaflet. System requirements include PC with USB port, internet connection, Windows 7, Windows XP, and Windows Vista. There is also microphone, headphones, and drivers. The packaging includes a variety of items that are important in the application of the device (Goetsch & Davis, 2009). It is important for the customers top go through the manuals to understand deeply the use of each part and how reception can be improved. The headset comes in black retail block. (Plunkett, 2008). The channels of distributions are well defined to allow high possibility of the product reaching out to many people. The product has seen growth in sales as people try to demonstrate their gaming capability with the use of the device. Conclusion This report discusses the important features presented by Vengeance 2000 wireless headset as depicted by the sellers in the market. A lot has been put in place to ensure that the device get a sizeable market share that is important for its growth. Flexibility in times of movement and the high performance have been rated as the best features as selling points for the headset. Vengeance 2000 wireless headset has been painted as having continued the need for diversification by Corsair. Corsair is renowned products that are of high quality. The greatest challenge remains the sound quality as portrayed by customers according to their own satisfaction. The wireless operations make the device to be very attractive to many people. Reference Goetsch, DL & Davis, S 2009, Quality management for organizational excellence: introduction to total quality management, 6th edn, Pearson Education, Upper Saddle River. Plunkett, J.W., 2008, Plunkett’s Advertising and Branding Industry Almanac 2008: Advertising and Branding Industry Market Research, Statistics, Trends and Leading Companies. Plunkett Research, Ltd. Plunkett, J.W., 2008, Plunkett’s Telecommunications Industry Almanac 2009, Plunkett Research, Ltd. Pistoia, G., 2010, Electric and Hybrid Vehicles: Power Sources, Models, Sustainability, Infrastructure and the Market, Elsevier, Melbourne. Smyth, P., 2004, Mobile and Wireless Communications: Key Technologies and Future Applications, IET, London. Becker, M. & Arnold, J., 2010, Mobile Marketing For Dummies, John Wiley & Sons. Moore, K. & Pareek, P., 2010, Marketing: The Basics, Taylor & Francis. Akehurst, G., 1996, Retail Marketing, Routledge, New York. Sandhusen, R.L., 2005, Marketing, Barron's Educational Series, Boston. Grant, J., 2009, The Green Marketing Manifesto, John Wiley & Sons, London. Read More