The paper "Progression of Nestle, Company’ s Objective and Strategy" is a great example of a business case study. To start with, we look into the progression of Nestle since its incorporation and the steps it has been taken for its development into a global food company. The company’ s history dates back into the year 1866 a period within which there was the opening of the first condensed milk factory in Europe. This factory was situated Switzerland’ s Cham by the company Anglo-Swiss Condensed Milk (Parsons, 1996). In the year 1867, in a place known as Vevey a Germany pharmacist Henri Nestle, who is the founder of the Nestle Company, came up with what he called Farine lactee which was a combination of sugar, wheat floor as well as cow’ s milk with the prospect of saving a child from the neighbourhood, this lead to the idea of nutrition serving as the company’ s cornerstone as from that time (Nation's Restaurant News, July 1, 2002).
Henri Nestlé ’ s aim was turning the company into expanding globally. Due to his mission and commitment into the company’ s progression, the company’ s logo and name have been attributed to the growth and development of the company as he has been held highly by the company’ s personnel. Later on in the year 1905, the Anglo-Swiss Condensed Milk company which was brought up by George and Charles who Americans formed a partnership with Nestle.
This happened after long periods of fierce competition between these companies. They formed the Nestle and Anglo-Swiss Milk Company. Company’ s Objective and Strategy Among its strategies, Nestle wants to stamp their authority as the global leader in health, nutrition as well as wellness that should be trusted by all the involved stakeholders.
The company will also want to act as the reference within the industry for financial performances and accountability. The company believes that leadership should be about behaviour and not size. They go ahead to acknowledge that trust is also about behaviour and that it should only be gained within a long period of time through sticking to their promises which they could be working upon delivering. All their promises, objectives and behaviours have been encapsulated within their phrase of “ Good Food, Good Life” which has acted as a summary to the company’ s general ambition (Gumbel, January 27, 2003). The company has come up with the Nestle Roadmap that has been formulated to align for its people as it moves forward to inform its clients about what they should expect of the company and how to get all the guidelines to the company’ s products.
Good management is all about capturing the consumers via innovative and creative strategies, as well as through its objectives which the company has worked upon stabilizing to ensure there is a perfect working climate among them (Baker, 1998). Case Study Nestle To our case study, we can run that by the year two thousand, there was a consideration that the company was the world’ s biggest food company by consisting of five hundred factories that operated in eighty countries.
The company gave employment to two hundred and twenty-four thousand people. The company’ s annual sales were ranging at about $47 billion.
Amis, J., Slack, T., & Hinings, C. (2004). The pace, sequence, and linearity of radical
Change. Academy journal.
Baker, D. (1998). The implementation of alternative assessment procedures and Washington
State reform. Seattle, WA: Washington School Research Centre, Seattle Pacific
BusinessWeek, (June 11, 2001). "Peter Brabeck-Letmathe,"
Denny, C. (20 December 2002). "Retreat by Nestle on Ethiopia's $6m debt". The
Guardian (UK). Retrieved 29 April 2011.
Fouts, J.T., Stuen, C., Anderson, M.A., & Parnell, T. (2000). The reality of reform: Factors
Limiting the reform. Seattle, WA: Washington School Research Centre. Seattle Pacific
Gumbel, P. (January 27, 2003). "Nestlé's Quick," Time.
http://www.who.int/nutrition/publications/code_english.pdf. Retrieved 09 November 2012.
Mudd, T. ( August 13, 2001) "Nestlé Plays to Global Audience," Industry Week ,
Nation's Restaurant News. (July 1, 2002). "Nestlé S.A. Buys Large Stake of Ice-Cream Maker
Parsons, J. (1996). "Nestlé: The Visions of Local Managers," McKinsey Quarterly 5,
No. 2 p. 5.