Essays on Managing the Hospitality Context - The Nature of Business for Fast Food Industry Assignment

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The paper "Managing the Hospitality Context - The Nature of Business for Fast Food Industry" is a wonderful example of an assignment on business. The Fast food industry is surrounded by many critics hence the management must implement other strategies in order to retain their market share. In lieu of this environmental sustainability is very important among other activities like supplier code of conduct, participation in community-based projects, and ethical practices. The advantages of these policies are very productive for society. The resources are prevented from depletion through the energy efficiency programs hence will be available for future generations (Kincheloe 2002, pp.

54). By maintaining a scorecard for the suppliers it means that they are committed to change that will positively influence the environment. Again, the filing of reports by the federal government on how they are utilizing energy shows their commitment to transparency. By collaborating with other organizations and sponsoring community activities, it has helped in the overall development of the community. Such activities are important for the business as they help in risk management since their reputation is well guarded.

However, critics still view this as a plan by fast-food multinationals to malfeasance their corrupt activities. Managing the Hospitality Context 1.0 Introduction Many multinationals have delved into environmental sustainability in order to improve their social image. Companies have realized the importance of integrating corporate profitability with social value as a way of expanding the market share (Michael 2003, pp. 89). The emergence of globalization has led to intense competition that has facilitated companies to build new strategies for survival. Corporate social responsibility is very appealing to the public because it embraces activities that may lead to development in the community.

Consequently, such benefactors gain a lot of public support in their endeavors that help them to survive challenges in the market. Such acts of responsibility may include, environmental sustainability, adherence to ethical standards, proper pay for workers, non-exploitation of consumers, and many more. In this paper, three global fast food companies will be discussed with reference to their themes in environmental sustainability. 2.0 Background of Fast Food Restaurants 2.1 McDonalds Fast Food Restaurants The signature meal for McDonald's is the burger and it is the largest enterprise in the fast-food industry.

According to McDonald's Company, environmental sustainability is an important segment in its operations (Ritzer 2010, pp. 20). This has an advantage to their esteem as they feel ethically committed and it makes business performance to improve. In lieu of this, the company has developed five themes that guide environmental sustainability objectives. The restaurant operations theme dictates the way energy resources like water and electricity are used. The main aim is to continue production but utilize minimal resources. In addition, the company management feels that it is their duty to account and reduce its greenhouse emissions as pertains to carbon dioxide.

They have enrolled in programs sponsored by the government like Energy Efficiencies Opportunities (EEO) to brainstorm with other companies on how to improve. They also advocate for transparency on their greenhouse emissions by filing reports with the federal government under the Energy Acts. They have also found ways of managing their waste generation and keeping their areas clean. The workers take turns to collect litter in neighboring streets while the customers are warned to stop littering through parking signage.

References

Barnerjee, S. B 2010, ‘governing the global corporation: A critical perspective,’ Business Ethics Quarterly, Vol. 20, no. 2. Pp. 265-274.

Books LLC 2008, European Court of Human Rights Cases Involving the United Kingdom: Mcdonald's Restaurants V Morris, Books LLC, London.

Edge, J 2004, Fried Chicken: An American Story, Putnam Adult, Kentucky.

Global Carbon Exchange 2008, Nando’s National Packaging Covenant Annual report, Vol. 3, pp. 1-29.

Kincheloe, J.L 2002, The Sign of the Burger: McDonald's and the Culture of Power, Temple University Press, Philadelphia.

Klaus, G. H 2008, Corporate Governance and Directors' Liability: Legal, Economic & Sociological Analyses on Corp Social Responsibility, London: Walter de Gruyter Press.

McConnell, R 2007, Environmental Issues: An Introduction to Sustainability. Prentice Hall, New York, NY.

Michael, P 2003, Harvard Business Review on Corporate Responsibility, Harvard Business Review Press, New York, NY.

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Patrice, E 2009, McDonald’s Direct Marketing through Broadcast Media: TVs, Radio, Cable, Infomercials, Home Shopping, and More, NTC Business Books, New Orleans.

Philip, K 2004, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley Press, New York, NY.

Ritzer, G. (ed) 2010, McDonaldization: the reader, Pine Forge Press, New York, NY.

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