The paper "Impact and Role in International Marketing " is a wonderful example of a Marketing Assignment. International marketing is the process whereby an organization undertakes business activities in more than one country and promotes its products in those countries. This process involves the development of branches and franchising various business operations in a foreign country where the company has interests and a potential customer base. According to Terpstra, et al. , (2012) Many business organizations participate in international marketing to create more profits and to ensure that it reduces the pressure of competition in the country of origin.
International marketing differs from domestic marketing only by the fact that marketing activities in international marketing are done in more than one country. There is a lot of diversity in international marketing since it involves the satisfaction of several cultures in the world. Different tastes and preferences have to be satisfied by the marketing mix used by a particular organization Papadopoulos, et al. , (2014). Marketing strategy, process, and principles have to be universal in international marketing. They have to be applicable in most countries so that it creates ease customer understanding of the company’ s products.
The business has to generate profits by pricing, promotion, and distribution of its products to clients in a foreign country. The environment for global marketing always changes depending on several factors experienced in the country in which the products are marketed. A lot of strategies should be developed to ensure that the product is sold in international markets as cited in Czinkota, & Ronkainen, (2012). Many companies that have business operations in more than one country have developed various promotion methods in different countries depending upon their understanding of the market.
A company like coca-cola is an international business that has more than two hundred branches worldwide. The approach they used in various countries varies depending on the understanding of the market (Meissner, 2012). Successful international marketing is achieved when there is a clear vision of the foreign market. The customers in the international market may have different choices and preferences compared to the clients in the domestic market. There are many problems experienced in overseas markets hence the need to develop a variety of strategies of the international marketing mix to deal with various levels of uncertainty encountered in the foreign market (Meissner, 2012).
The following are some of the problems encountered. Legal restraints Competition Fickle consumers Government controls Weather The marketing strategy selected by a business organization can be influenced by various elements that are not easily controlled, but the business has to adjust to them. The business has to be able to develop an international marketing strategy that can adapt to the needs of potential customers in that particular country. The legal strains that are experienced in various countries make it difficult to market the products of the company.
Countries like England have a lot of restrictions on foreign business hence it is very difficult to market various products. The country does not allow marketing strategies which are exaggerated hence exact details about a product are to be produced. This makes it difficult for a company that deals with goods that have little errors with less impact on consumers.
Terpstra, V., Foley, J., & Sarathy, R. (2012). International marketing. Naper Press.
Papadopoulos, N., & Heslop, L. A. (2014). Product-country images: Impact and role in international marketing. Routledge.
Czinkota, M., & Ronkainen, I. (2012). International marketing. Cengage Learning.
Paliwoda, S., & Thomas, M. (2013). International marketing. Routledge.
Meissner, H. G. (2012). Strategic international marketing. Springer Science & Business Media.
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Hilal, M. I. M., & Mubarak, K. M. (2016). International Tea Marketing and Need for Reviving Sri Lankan Tea Industry. Journal of Management, 9(1).