The paper “ Hilton Hotels in the Middle East – Product differentiation, Production and Sales Concepts, Relationship, Social and Database Marketing" is a meaningful example of a case study on marketing. There are a variety of factors that should be considered in the development of an effective market profile of any company. These issue range from the top market positioning to the market differentiation of the products all work to ensure that the company gets and retain the customer base. This case study paper analyses the gist information needed for the successful operation of the company. The Hilton hotels have their history dating back to the year of the early twentieth century.
Studies have shown that the inception of the Hilton group of hotels was done in the year 1919 by the first founder member cum owner called Conrad Hilton (Porter & Kramer, 2007). It is worth noting that the plan of purchasing the hotel was a makeup from the original plan of purchasing the Mobley hotel in Texas. Since its purchase and inception, the business has seen tremendous growth strategies in the region and so far it has expanded to cover the global market. Currently, the Hilton group of hotels boasts of market coverage of more than seventy-six countries worldwide.
This means that their market coverage is one of the largest and most complicated as far as the provision of exclusive hotel services is concerned. In the Middle Eastern countries, the hotel is very important in the coverage and provision of hotel services and products in the larger Arabian countries. This has included such countries as Egypt, Saudi Arabia, among other non-Arabic countries like the United Kingdom and Scandinavian countries (Porter & Kramer, 2007). Currently, the hotel group of companies has rolled out its market operations plan to cover all the cultural and diverse global markets.
The introduction and maintenance of the local languages in their websites for such markets as the United Kingdom, Japan and Germany pinpoints to the diversity the company covers in their market operations. The global market coverage has therefore seen the specific regional and the country branches offering Taylor made products, specific to the countries of operation so as to capture the whole markets and to embrace the different cultural diversity (Arvidsson, 2005).
The global market coverage has therefore seen the specific regional and the country branches offering Taylor made products, specific to their countries of operation so as to capture the whole markets and to embrace the different cultural diversities associated with the company markets. Market theoriesMarketing is the process where the finished product ready for the consumption by the consumer is presented to the prospective buyers so in a special way so that they can be able to make informed choices on what to buy.
It also involves the showcasing of finished products in the market for the availing of product variety to the consumers. The marketing process takes into account a series of processes and steps which must be followed for the successful placement of the products in the market. Production concept, product concept, and selling concepts are the first stages of the marketing process. Moreover, the marketing concepts and social marketing concepts are the last stages in the successful making of any given product or service to be sold in the market (Carroll & Buchholtz, 2008).