The paper "Marketing Plan for Light Bottle" is an outstanding example of a marketing case study. The light bottle is a household lighting device that uses transparent plastic bottles to provide indoor safe, free and ecological sustainable lighting for small households. The bottle is filled with water and a small amount of cleaning bleach to prevent the growth of algae that may lower the lifetime of the light bottles use. The light bottle is hung through a gap in the rooftop refracts sunlight to deliver as much light as a 50-watt conventional bulb in full daylight(Oshima, 2015). If properly installed, a light bottle can last 4-5 years. With the current high rates of electricity bills, this light bottle is expected to cut the bills by a tremendous amount.
The light bottle will use a very little amount of money to make, it will be made from recycled soda or water bottles. This will be acquired at a cost near to zero from public dump sites and streets. The light bottle is an alternative for lighting in small outdoor structures like camping tents, boathouses, or any other structure that may require lighting away from the main grid. From the low cost of making the light bottle, it's expected to be sold at a low price too, targeted customer groups will find it a very nice alternative to the mains electricity, gas lamps, and other expensive modes of lighting.
Hence, the light bottle will be quite a success in the market. A similar method of lighting is already in use in some low-income countries. It is mainly being installed in poor homes especially in slum dwellings where the owners can't afford for other lighting methods with their very small incomes.
The projects have proved a success and are being implemented in more countries, however, it has not been commercially manufactured for other households to install. That's why producing it commercially for middle-income users will make it a success. Marketing plan(Entrepreneur, 2001) Executive summary The light bottle is a very good alternative to the commonly used electricity bulbs that have proven to be expensive when it comes to paying the bills. It's a device made of just a transparent light bottle filled with water and a very small amount of household bleach.
The device is suitable for small structures that have a thin wall or rooftop, this enough to allow the light bottle to be fitted into. Target Market. The light bottle is intended for use in small structures that nearly everyone has, be it the garage outside, the water decks near the river, the dog kennels or simply any room that has a thin wall or thin roof with direct sunlight. The device will be initially intended for middle-income customers who will be willing to forgo other modes of lighting to cut the high costs they incur.
However, anyone willing to explore the diversity of the invention can try the light bottle. Competitive advantage. Being a superior alternative to the mains electric bulb, the light bottle will be a favorite choice for its intended customers. When it comes to outdoor lighting like camping, it will beat down the gas lamps and the rechargeable lamps. The light bottle will be made known to its intended customer through adverts in a travel site, social sites and the billboard in major towns.
With it being a unique product, most people will want to try it.
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