The paper "Marketing Introduction of White Freshener Product" is a good example of a marketing case study. Millions of products and services are available to consumers across the world. Despite these, more new products and services continue to emerge in the market with more features and values for money to customers. The product that needs an introduction in the market is new toothpaste, ‘ White Freshener’ . The toothpaste has many features that will play a key role in attracting customers. One of the features is that the toothpaste comes in different sizes.
Customers can make the decision to buy the quantity they afford. The toothpaste as well is packed with attractive packages. The colour of the tubes used for packing the toothpaste is attractive. Using the toothpaste is easy, as the customer needs to squeeze the tube gently. Professionals produce toothpaste in a clean environment. Consumer bodies have approved the use of the toothpaste hence, it meets the threshold or rather the safety standards for consumer use. It has information inscribed on the package concerning the ingredients used, how to use and the expiry date.
This information is very essential as it provides the consumer with guidelines on usage and whether it should be used or not after a certain period. Therefore, customers have confidence in the toothpaste. The toothpaste is produced by combining various products and chemical compounds to ensure that it provides positive results. Thirty percent of the toothpaste is water. Other compounds are chemicals that include abrasives, surfactants and fluorides. Chemical abrasives make around 50 percent of the toothpaste and are insoluble particles that help to remove plaques from one's teeth. Examples of such abrasives include aluminium hydroxide.
Fluoride is also used in this toothpastes and its purpose is to help information of teeth enamels and bones. An example is sodium fluoride. Surfactants act as foaming agents and aid in the removal of oils from teeth. The toothpaste as well as other ingredients such as antibacterial agents, remineralizes and flavoring that help in enamel formation. It also consists of chemicals such as 1,2 propyene glycol, glycerol, xylitol and sugar alcohols that help to ensure that the toothpaste does not dry or does not become a powder. This toothpaste has therefore been proven effective in helping strengthen teeth, prevent decay, freshen one’ s teeth, prevent gum and teeth diseases such as caries, gingivitis, ensure good breathe, prevent sensitivity and promote good oral hygiene. The reasons why this toothpaste will succeed in today’ s target market is that it has more additional features that add value to the customers.
The toothpaste is an improvement to the existing brand's something that makes it effective in providing the best outcome to consumers. The consumer is required to use a small amount of this paste to experience positive outcomes compared to previous ones.
This, therefore, means that the consumer saves more money. The toothpaste as well apart from whitening the teeth, it makes them stronger, prevents diseases and freshens the person breathe all through the day. The tubes of toothpaste are also packed in different sizes hence gives consumers the freedom to purchase the pack that they can afford depending on their level of income. This, therefore, means that many people even those with a low level of income can easily purchase /afford the toothpaste.
The wide accessibility of the toothpaste across the country and the world will also contribute to its success in the market.
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