Development Of An Integrated Marketing Communication Mix Strategy - Case Study Example

On her part, Caemmerer (2009) argues that the IMC process has six stages which include situational analysis; identifying the marketing communication opportunities; selecting an agency; developing and implementing the IMC campaign; evaluating the campaign; and planning for the future.... … The paper "The Planning and Implementation integrated marketing Communications at the Hilton Hotel Chain" is a good example of a case study on marketing.... integrated marketing communications (IMC) is “a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products”....

… The paper “an integrated marketing and Communication Perspective” is an impressive example of the essay on marketing.... The paper “an integrated marketing and Communication Perspective” is an impressive example of the essay on marketing.... he designed integrated marketing tool will be used to market hotel services of the McDonald outlets.... Integrated Management communication is the method at which the business community communicates with its current and potential customers....

Efforts by the integrated marketing communication to create necessary approach get called for especially when the firm needs prompt strategizing.... an integrated marketing consultation plan for Bremmar Consulting firm It is predetermined important that businesses that have the Zeal to conquer the market forces should engage in consistent advancement and strategize business operations.... … The paper "Promotion Strategy for Small and Medium Business - Milestone integrated marketing Consultants " is a great example of a marketing case study....

integrated marketing communication (IMC) focuses on the customer first.... It's a strategy that combines different marketing communication tools such as personal selling, public relations, sales promotions, advertising and direct marketing among others.... A well-designed marketing communication program for Nike can help a lot in making Nike products to gain a competitive advantage in the market.... IMC can be used as a move towards an integrated approach that helps to achieve efficiency through synergy (Armstrong et al....

nbsp;This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town.... nbsp;This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town.... Communication process analysis Communication and objectives The objectives of any integrated marketing communication plan must be in the interest of promoting the brand awareness, product and company knowledge, influencing the interest and attitudes of the consumers, development of the product image and influencing the purchase of the products....

… The paper 'Mazda 3 Car Marketing mix" is a good example of a marketing case study.... The paper 'Mazda 3 Car Marketing mix" is a good example of a marketing case study.... Marketing mix Product Type (3 Levels of the Product) There is an interesting concept of benefit building for a product; for instance, a product is viewed in three distinct levels that help manufacturers extract all the benefits that the product offers....

This section will also provide a budget estimate, evaluation and implementation strategy for Natalia's herbal pain relief marketing plan.... … The paper “Natalia's Herbal Pain Relief Cream Marketing mix” is an apposite version of the case study on marketing.... The aim of this section of the marketing plan is to come up with a suitable marketing mix for Natalia's herbal pain relief.... The marketing mix is defined by the current market situation in the Australian Pharmaceutical industry....