The paper 'Marketing for Entrepreneurship' is a great example of a Marketing Case Study. This paper aims to look at activities that this privately owned small organization is engaged in entrepreneurial marketing and the manner in which it does so. The primary data used in this paper was gathered as a result of an interview conducted with the manager of this business. The entrepreneurial marketing mix is the main issue to be discussed in this paper with special reference to the Odek Supercross event. This will be done on the basis of theories that have been learned within the module while at the same time analyzing the firm in question which is the Odek Supercross event, and ensuring that the concepts learned within the module have been applied and fully addressed.
A literature review on some academic journals will be done which will be aimed at discussing the contentious issues within the entrepreneurial marketing mix and the theories and concepts involved in it. This will be aimed at ensuring that the researched data on the specific firm is accurate as related to literature that has been previously published, or if it is in contrast to the literature due to a number of factors which will be mentioned in any case.
The paper will finally conclude by stating why the specific organization was chosen and if the activities that it is engaged in are either entrepreneurial marketing or not in its day to day business activities. In a nutshell, the purpose of this paper will be to analyze the divergence that is exhibited in the practice and the philosophies that traditional marketing offers from those that entrepreneurial marketing offers.
The manager of the firm also possesses an in-depth understanding of the corporate traditional marketing strategies and practices, thus this will be examined in depth. This paper found out that such entrepreneurs as the one discussed who exhibit knowledge incorporate traditional marketing are privileged when it comes to entrepreneurial marketing. They not only rely on the traditional notion of price, place, promotion, and product but also tend to reminisce on the process, practices, people and purpose. The paper also found out that communication is a key factor in the success of entrepreneurial marketing.
Thus, the paper aims at implicating that managers should aim at assessing the situations in which they are in with a bid to improving their communication skills and the network processes that they use in their contact processes. Introduction The periodic examination that scholars do in the field of marketing theory more so in the traditional aspect of it enables them to continue remaining relevant to the trends and changes that take place in the business world. Scholars have acknowledged that entrepreneurship and marketing theories both aid in the creation of value, which means that the elements that are involved in the business process are combined in a manner that is supposed to be valuable to the user (Morris et al. , 2002).
There are even scholars who have combined the foundation of both these theories into a discipline of research that is mainly concerned with the business practices that small and medium-sized enterprises used which is also called the entrepreneurship – marketing interface. Scholars have also recognized and at the same time acknowledged that there are differences in the ventures that both the small and the large businesses engage in and are encouraging the inclusion of entrepreneurial elements in the education of the theory of marketing (Gilmore and Coviello, 1999; Hoy, 2008).
This paper will also eventually challenge some of the assumptions of the theories of marketing while examining and identifying the practical differences in terms of philosophy between entrepreneurial marketing and corporate traditional marketing.
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