Essays on Marketing Plan and Situation Analysis of Australia Honey Products Case Study

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The paper "Marketing Plan and Situation Analysis of Australia Honey Products " is a perfect example of a marketing case study.   The employees of Australia Honey Products are fully committed to their work. They are self-motivated. Minimum supervision is required. This is the driving force behind the company’ s success in the industry. With the great innovation and development of talents in AHP, the company now has the best designers who have developed best packing and marketing skills enabling the company to thrive well in the market Political Trends The Chinese government has been stable for a long time which making Shanghai suitable business environments (Forte, 2009, p. 44).

Any manufacturing processes carried out in these two cities have to comply with the environmental regulations. The government has set taxes which have to be adhered to. The political environment allows for fair competition without discrimination of foreign companies Economic and Financial Trends Economic trends in the country will have an impact on the business. Shanghai and Beijing have a large population with disposable income. China has a low inflation rate and a high GDP (BBC News, 2015). The country has set minimum wage which all businesses have to adhere to.

The cost of housing has been rising in China hence the business will have to incur high costs of rent. The Chinese currency has been stable hence and the country has been experiencing positive growth. Inflation is at around 1.5% in China and the country’ s currency has appreciated which have lowered the cost of consumer goods (Zhao, 2013, pp. 1006-1027) Socio-Cultural Trends With the advance of the economy in China, people start to care more about their health. As earlier stated, the Chinese longevity health culture and focus on health problem is a great opportunity for the AHP to reap big in Shanghai (Sirieix, Kledal and Sulitang, 2011, pp.

670 - 678). AHP products like Cradle Mountain and Leatherwood Honey are pesticide-free. As a result, the citizens of Shanghai will embrace these products and hence the penetration of the market. Furthermore, Shanghai residents will be using honey for different purposes Technological forces The businesses across the world are fast adopting new trends. For businesses to thrive well in the current competitive world, there is a need to adopt the advancement in technology (Chaudhuri, Dayal and Narasayya, 2011, pg.

88). AHP has adopted the latest technology in the processing of its honey to have a standard quality. Online customers will be monitored too. Their views will be considered to suit their needs and demands. All these are aimed at creating customer satisfaction. Customers will be offered with online sources of information which includes reviews and comments made by other customers. Use of IT in the industry will make it easy for the management to make decisions easily Legal forces The Chinese government has set laws which have to be followed in the manufacturing industry.

There are industry regulations which one has to follow. At the moment, health act, minimum wages and fair competition are main legal issues that are vital for the operation of the Australia Honey Products SWOT Analysis Just like any other business across the globe, AHP faces a typical and unique set of strengths and weaknesses regarding its operations in Shanghai. Strategic management and decisions can break or make AHP successful in Shanghai.

This is because they can be threats or offer opportunities to Australian Honey Products. In addition, other external factors need to be put into considerations


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Chaudhuri, S., Dayal, U. and Narasayya, V. (2011). An overview of business intelligence technology.Communications of the ACM, 54(8), p.88.

Forte, F. (2009). Cooperatives’ Tax Regimes, Political Orientation of Governments and Rent Seeking.Journal of Politics and Law, 2(4), p.44.

Keillor, B. (2012). Winning in the global market. Santa Barbara, Calif.: Praeger, p.171.

Sirieix, L., Kledal, P. and Sulitang, T. (2011). Organic food consumers' trade-offs between local or imported, conventional or organic products: a qualitative study in Shanghai. International Journal of Consumer Studies, 35(6), pp.670-678. (2016). Governor Haslam, Commissioner Boyd Meet With Shanghai Mayor, Co-host Tennessee Investment Seminar - TN.Gov. [online] Available at: [Accessed 9 Oct. 2016].

Wei, G., Huang, J. and Yang, J. (2012). Honey Safety Standards and Its Impacts on China's Honey Export. Journal of Integrative Agriculture, 11(4), pp.684-693. (2016). Shanghai Population 2016 - World Population Review. [online] Available at: [Accessed 9 Oct. 2016].

Zhao, S. (2013). Information Exchange, Headquarters Economy and Financial Centers Development: Shanghai, Beijing and Hong Kong. Journal of Contemporary China, 22(84), pp.1006-1027.

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