Marketing Planning and Promotion - McDonalds - Case Study Example

Thesis An evaluation of the influence of internal factors on decisions that consumers make, this paper will focus on the fast-food industry, with reference to the marketing strategy employed by McDonald's to influence and retain its customers.... Despite 85% of its business being managed by franchisees, the company has put in place an elaborate framework to train and monitor the franchises to enforce adherence to the provision of high product and service standards, value propositions and cleanliness Principles of consumer behavior are widely employed by many organizations in strategic marketing management....

A marketing mix model is a set of decisions that a marketer has to make when introducing his products to the market in relation to price, product, promotion, and place.... However, there has developed a different view of defining marketing mix to be made up of the 4Ps'this being the price, the promotion, the product and the place, which puts the marketing plan into operation.... … The paper "McDonald's Corporation and Its Application of the marketing Mix Model" is a great example of a case study on marketing....

… The paper “Strategic marketing Programs for Pioneer and Followers and Maintaining Competitive Edge in Declining, Mature and Shakeout Markets" is an informative example of term paper on marketing.... The paper “Strategic marketing Programs for Pioneer and Followers and Maintaining Competitive Edge in Declining, Mature and Shakeout Markets" is an informative example of term paper on marketing.... Strategic marketing programs for Pioneer and Followers:In most cases, according to Aaker (1998) studies indicate that being a pioneer to the market offers sustained and considerable market-share leverage over the followers....

… The paper ' Strategic Business planning and McDonald's' is a wonderful example of a Management Case Study.... nbsp; The paper ' Strategic Business planning and McDonald's' is a wonderful example of a Management Case Study.... McDonald's is one of the fast-food multinationals that are positioned to serve the global customers having a singular objective of increasing their market dominance coupled with increasing profitability....

… The paper "McDonald's in the Indian Market" is an outstanding example of a marketing case study.... The paper "McDonald's in the Indian Market" is an outstanding example of a marketing case study.... nbsp;In India, the fast-food industry has become very saturated and the market is still facing some concerns regarding the fast foods' consumption as well as the associated health implications....

… The paper 'International Directory of Company Histories' is a great example of a Management Case Study.... McDonald's fast-food corporation is the largest food chain in the world.... It deals with products such as hamburgers, salads, French fries, as well as beverages.... The company enjoys a strong global presence, alongside its outstanding brand name....

It is also useful in pre-crisis planning and preventive crisis management.... … The paper "SWOT Analysis of McDonald Australia Limited " is a perfect example of a marketing case study.... The paper "SWOT Analysis of McDonald Australia Limited " is a perfect example of a marketing case study....

… The paper 'MacDonald Food Company - Environmental Analysis" is a good example of a marketing case study.... The paper 'MacDonald Food Company - Environmental Analysis" is a good example of a marketing case study.... MacDonald Food Company in India experienced an incredible enlargement in the year 2001....