The paper "Marketing Project of Nestle Kit Kat Chocolate" is a perfect example of a case study on marketing. Nestle is considered the leading user packaged goods organization globally, established and headquartered within Switzerland. The origin of Nestle came up from a 1905 combination of Anglo-Swiss Milk Company that was founded in 1866 by Charles Page, George Page, and Henri Nestle Company that was established in 1866 by Henri Nestle (Nestle, 2013). The organization grew considerably in the First World War as well as during the Second World War, ultimately extending its offerings past its initial infant formula and condensed milk products.
Currently, the organization operates in eighty-six nations all over the globe and employs approximately 283,000 individuals. The company had begun as an idea from a single man and grew into a huge corporation. A pharmacist, Henri Nestle initiated an infants’ milk formula for those who could not endure their mother’ s milk (Nestle, 2013). This product turned out to be a success thereby creating a demand all over Europe. While the popularity of Nestle grew, other businesses desired to combine and become Nestlé ’ s business partners.
In the UAE, Nestle launched a new plant within Dubai in 2010. The facility houses Nestlé ’ s Regional Microbiological Laboratory that specializes in salmonella’ s analysis. The lab started operations during 2009 and offers services to the factories of Nestle within the region of the Middle East. Additionally, it serves as a facility of training for several of UAE’ s government entities. The facility intends to fulfill the Nestle products’ demand within the region. Microenvironment Company Nestle is a company that is publicly owned with several subsidiaries all over the world. Several of these subsidiaries are run in its individual name, with a few exceptions.
Nestlé ’ s executive committee is regarded as the chief management group accountable for resource allocation and operations of the organization (Nestle, 2013). The Nestle Group is operated by geographies for the majority of the beverage and food business, with special exceptions on businesses that are globally managed such as Nestle Nutrition, Nestle Health Science, Nestle Waters, Nestle Professional, and Nespresso (Nestle, 2005). In essence, the company’ s structure is grounded on the decentralized management principle. This structure is intended to offer a practical guarantee that there is the protection of assets and that events and transactions are properly recorded.
One of the advantages of decentralized management is flexibility. Businesses ought to make quick decisions so as to maintain a competitive advantage. An environment that is decentralized offers flexibility to management at the lower level to assess the situation hence make proper and sensible decisions.