The paper "Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate" is a perfect example of a case study on marketing. Nestle is considered the leading user packaged goods organization globally, established and headquartered within Switzerland. The origin of Nestle came up from a 1905 combination of Anglo-Swiss Milk Company that was founded in 1866 by Charles Page, George Page, and Henri Nestle Company that was established in 1866 by Henri Nestle (Nestle, 2013). The organization grew considerably in the First World War as well as during the Second World War, ultimately extending its offerings past its initial infant formula and condensed milk products.
Currently, the organization operates in eighty-six nations all over the globe and employs approximately 283,000 individuals. The company had begun as an idea from a single man and grew into a huge corporation. A pharmacist, Henri Nestle initiated an infants’ milk formula for those who could not endure their mother’ s milk (Nestle, 2013). This product turned out to be a success thereby creating a demand all over Europe. While the popularity of Nestle grew, other businesses desired to combine and become Nestlé ’ s business partners.
In the UAE, Nestle launched a new plant within Dubai in 2010. The facility houses Nestlé ’ s Regional Microbiological Laboratory that specializes in salmonella analysis. The lab started operations in 2009 and offers services to the factories of Nestle within the region of the Middle East. Additionally, it serves as a facility of training for several of UAE’ s government entities. The facility intends to fulfill the Nestle products’ demand within the region. Microenvironment Company Nestle is a company that is publicly owned with several subsidiaries all over the world.
Several of these subsidiaries are run in their individual name, with a few exceptions. Nestlé ’ s executive committee is regarded as the chief management group accountable for resource allocation and operations of the organization (Nestle, 2013). The Nestle Group is operated by geographies for the majority of the beverage and food business, with special exceptions on businesses that are globally managed such as Nestle Nutrition, Nestle Health Science, Nestle Waters, Nestle Professional, and Nespresso (Nestle, 2005).
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Nestle, Nestle: Best Loved Recipes. Lincolnwood, IL: Publications International, 2005. Print.
Mitręga, Maciej. Market Analysis. Katowice: Publisher of the Karol Adamiecki University of Economics, 2006.