Marketing Research for an Australian Business - Jetstar Airlines - Case Study Example

On the other hand, Jetstar international competitors include Air New Zealand, Emirates, Pacific Blue, Singapore airlines, V Australia, THAI and Qantas International among others.... per cent of both airlines following the merger.... … The paper "Strategic Management of jetstar Airline" is a perfect example of a management case study.... nbsp;jetstar Airline was established by Qantas in 2003.... jetstar Airline is highly associated with low-cost consideration for the services it provides....

Against this background, this paper will explore the marketing approach of Qantas airlines as a form of tourism infrastructure with significant attention to the consumer service component.... antas airlines: Company profileAccording to the Qantas airlines website (2012), this airline was founded in 1920 and has evolved into becoming the largest airline in Australia, both at the national and international levels.... In addition, it also runs other supplementary businesses which include but not limited to airlines and businesses in particular markets, for instance, Q catering....

In the airline sector, marketing research works to attest that the research is employed effectively in line with the goal of the business.... Kotler & Gary, (2010) describe marketing research as the logical design, assessment and information reporting and finding pertinent to a particular marketing condition experienced by the company.... … The paper “Marketing for jetstar Airways - Seeking What Their Customers Want” is a thrilling variant of research proposal on marketing....

Company Overview: Tigerair Australia and Jet Star Tiger air is an australian Airline company operating in a low-cost segment.... 210) contended that while some players have done away with unprofitable routes, others have adopted low-cost airlines to attract price-conscious consumers.... Australian low-cost airlines are also to contribute a large part of the profits which is projected to be $17.... The company was first a subsidiary of Tiger Airways Singapore formed to compete with Qantas's subsidiary jetstar and Virgin Australia....

Qantas has been one of the leading Australian airlines.... The jetstar sub-brand has ensured that Qantas has a holistic service provision.... Its ability to be in sustainable business for almost 90 years has earned the brand its reliability and trust from customers.... It leads the development of business class travel products in 1979 and in 2008 it was the only airline offering premium economy with arm-in-flight entertainment....

On the other hand, Qantas Airline Company faces increased opportunities in its increased market size as more consumers seek to find new airlines in Asia and Africa growing markets (Wilson, 2003).... Nonetheless, the company faces an increased threat from the increasing competition from new and existing airline providers including Virgin Blue and Malaysian airlines.... … The paper "Analysis of Qantas Airline General Environment" is a good example of a business case study....

Jetstar is an australian low-cost airline which has its headquarters in Melbourne Australia.... Jetstar is an australian low-cost airline which has its headquarters in Melbourne Australia.... The airline was started by Qantas airlines with the aim of countering the rising competition in the low-cost airline sector.... The airline was started by Qantas airlines with the aim of countering the rising competition in the low-cost airline sector....

… The paper "Organizational Performance at jetstar Airways" is a perfect example of a business case study.... The paper "Organizational Performance at jetstar Airways" is a perfect example of a business case study.... This report will analyse the issue of poor customer service affecting jetstar Airways PTY Ltd in Australia with a view of understanding how human resource failures have contributed to the inefficiency.... Organizational background jetstar Airways is a wholly-owned subsidiary of the Qantas Group....