StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Product Description Target Market - Assignment Example

Cite this document
Summary
This essay stresses that it is imperative to pinpoint the market targets in any business with reference to its products and services. The target can be broad ranging from college students, mothers, children among others, but the description details should be as precise as possible. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Product Description Target Market
Read Text Preview

Extract of sample "Product Description Target Market"

Chapter 1 It is imperative to pinpoint the market targets in any business with reference to its products and services. The target can be broad ranging from college students, mothers, children among others, but the description details should be as precise as possible. A good outline for a target market enhances the setting of the product prices, and services, as well as guidance during the creation of promotional activities like advertisements. Besides, this outline helps during the distribution of these products and services. A study by Gilbert (2008) reveals that Starbucks based in the U.S is a popular coffee house with a chain of shops in America. This business can do well overseas considering the demand for coffee by several users abroad. Coffee is a renowned drink globally, and most of the consumers range from young teenagers to the old generation. People are addicted to coffee for not only its taste, but also the fact that caffeine is known to escalate the energy levels. It contains a stimulant making it the most popular consumed psychoactive drink in the world. Study shows that coffee burns out fat lowers risk of diseases and that it drastically improves physical performance. For this reason, Schultz and Yang (1997)) argues that all demographics prefer coffee to any other drink. Social class is not a determinant. Starbucks has very high chances of opening broader markets globally based on its current activities that motivate its consumers (Bussing-Burks, 2009). Notably, being the dominant coffee house globally, Starbucks has been at the verge of has tried to balance its profits with the socially conscious. This has been shown in the manner that they have handled community services. With globalization, one would think that Starbucks has lost touch with individuals in the society. However, they ensure that before entering any neighborhood, they have to contribute in their society to earn the trust. This includes helping in community organizations mostly through volunteer jobs. This company participates in fundraisers and other community services meaning that it is contributing by giving back to the society as a way of getting to its consumers. Other than providing jobs to the society, it has also engaged the youth in community services, which is a great motivation to the society, and a great way to reach the consumers. They also have the Starbucks Foundation, which assists community projects. They have also enhanced diversity by engaging people from different communities and exchanging ideas with them. Starbucks is known for saving the environment by recycling products. Their cups have been made from recycled materials. They have used balanced foods and beverages that are a sign of good health for the society. They have also engaged in campaigns like the REDS, which talks on AIDS awareness. This is a means of communicating to the public on how much the company cares for not only the coffee consumers but also the environment. Holding such campaigns abroad is a great means of self-marketing. These activities attract the consumers who find the worth for their money. Starbucks is very much dedicated to community programs, and considering the economic crisis since 2008, the company has set aside 12% of its income to support the community programs. Over one million community hours for these services would be considerable. After the hurricane Katrina, Starbucks helped in rebuilding New Orleans. Having joined RED, which supports HIV/AIDS programs especially in Africa, Starbucks has spent on medicine that would last 14 million days, which is quite an initiative (Gilbert 2008). It has also spent over $10million in the bottling of clean water in these developing countries. This proves that has not only Starbucks spent a lot of money on such projects, but also a lot of manpower. RED is one of the programs in combating HIV/AIDS and the associated societal effects emanating it. They should support World Food Programs, World Health Programs among others. Starbucks contribution to the societal developmental programs is outstanding. Evidently, the community within its location can attest confidently to its success. During the second annual global service, Starbucks participated in the 30-day event that saw the employees and their customers work jointly to make a global difference. By offering community services, foundations, and youth programs creation, they have proved to be socially responsible. In May 2012, Starbucks hosted a service that transformed a tract of land in Nashville, Tennessee, which had been affected by floods. The location will offer a site for a community school agricultural development. Applying such strategies in new locations can help Starbucks immensely in marketing its products and reaching the consumers. Notably, major motivation to its younger generation consumers involves its partnerships. In addition to these programs, Starbucks can collaborate with other departments and organizations to enhance its service delivery. A good example is the different developments that Schultz came up with in partnership with Apple in 2007, which allowed interested customers to browse, buy and download music using wireless connection at the coffee shop (Dalrymple, 2007). Apple was also willing to increase its innovative avenues to uplift their market share. Setting Internet Working Stations at various points was the method adopted to publicize its business and Starbucks was one of their targets. Such incorporations are solid breeding ideations that enhance the company’s marketing. Chapter 2 Opening retail shops and marketing pets on the site can be a lucrative business considering the high rates at which people are keeping pets in their homes (Nigro & Nigro, 2007). However, it is important to conduct some research before setting up the business and understanding some policies required by the pet store industry. Having this business on the site has some advantages that include control of the animals. Essentially, it is not mandatory for a person to move the pets around to market. It is time consuming and wearisome. Similarly, these pets are sensitive and moving them around may disorient them making them restless. Having a site on pet shop makes it easy to direct clients to the shop and as a result, it is good for business contacts (Sandlin et al., 2009). Having to move these pets may confuse the clients who have no time to look for the sellers may be due to lack of time. Modern consumers want a one-stop shop where they can spend as little time as possible. However, diverse drawbacks do exist on-site shop because this does not allow from a wider marketing. Moving the pets exposes them to a broader clientele that is useful for marketing (Mosho, 2008). Having on-site pets limits the number of interested clients. Some customers would rather have these pets brought to their location to save time, and this makes it hard for an on-site pet shop. In addition, this poses the risk of losing animals on the way in the process of moving them. Most significantly, the pets may be a nuisance as they may expose the clients to harmful parasites and zoonotic diseases unless well inoculated. Marketing strategy is a vital part in any organizational success whether in huge or small business. It is important to identify the consumers before starting any business, and understanding their preferences. The modern consumer is quite sensitive, and the business competition is equally adamant. For this reason, each business requires getting as close as possible to its consumers ensuring to lure them in every possible way to remain in the market. References Bussing-Burks, M. (2009). Starbucks. Santa Barbara, Calif: Greenwood Press. Dalrymple, J. (2007). iTunes Wi-Fi Music Store Launches. Macworld,24(11), 22 Fawcett, A.W. (2002). Starbucks. Advertising Age. Gilbert, S. (2008). The story of Starbucks. Mankato, MN: Creative Education. Mosho, M. M. (2008). Jump start your business: Everything you need to know to succeed. Place of publication not identified: Romaniote Publishing Company. Nigro, J., & Nigro, N. J. (2007). 101 best businesses for pet lovers: What you need to know about starting and succeeding in a pet business of your own. Naperville, Ill: Sphinx Pub. Sandlin, E. F., Kimball, C., & Entrepreneur Press. (2009). Start your own pet business and more: Pet sitting, dog walking, training, grooming, food/treats, upscale pet products. Irvine, CA: Entrepreneur Press. Schultz, H., & Yang, D. J. (1997). Pour your heart into it: How Starbucks built a company one cup at a time. New York, NY: Hyperion. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Product Description Target Market Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
Product Description Target Market Assignment Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/marketing/1700473-product-description-target-market
(Product Description Target Market Assignment Example | Topics and Well Written Essays - 1000 Words)
Product Description Target Market Assignment Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/marketing/1700473-product-description-target-market.
“Product Description Target Market Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1700473-product-description-target-market.
  • Cited: 0 times

CHECK THESE SAMPLES OF Product Description Target Market

Target market and branding (Bayer Aspirin case)

ne and hence it is always advisable to consult the doctor before beginning the regime target market A target market refers to a group which a certain organization has decided to fashion its marketing campaign to address (J & V.... A well established target market is the initial strategy to a marketing strategy.... There are four main strategies outlined by marketers for the purpose of satisfying the target market.... Selecting a target market is extremely beneficial to any business as it enables the business organization to direct its products or services to those consumers with high potentials for the growth of sales, product interest and brand loyalty (J & V....
4 Pages (1000 words) Essay

Service Component and Product Mix of Fizzy Cola

Service is an intangible product and consists of additional features and benefits that are relevant to a specific target market (Rao, 2004).... market Products Name of the student University Table of Contents Table of Contents 2 (1)Product Evaluation & Characteristics 3 (2) Service Component of Fizzy Cola 4 (3) Product Mix of Fizzy Cola 5 (4) Changing Marketing Dynamics 5 5) Support of Marketing Plan 6 References 8 (1)Product Evaluation & Characteristics Initially, Fizzy Cola would be sold in cola and varied other flavors on a larger scale in USA and UK markets....
4 Pages (1000 words) Assignment

Promotional Policies and Strategies

Therefore, I will provide a detailed description of my target market, the objectives of this promotional plan and the tactics that I shall employ in promoting it.... target market Diapers are clothing materials used for young babes and children to help improve their sanitation and comfort.... The target market for this remote controlled diaper removers are current and future mothers.... This target market has also exhibited their desires to have a product that help them eliminate the need for constant removal of diapers....
7 Pages (1750 words) Research Paper

The Process of Market Segmentation

The author states that a firm can experience a higher amount of benefits if it creates products that satisfy the needs and wants of a particular segment of the market.... market segmentation is a good way through which consumers can differentiate and compete in the market against their competitors.... hellip; market segmentation can prove to be quite fruitful in nature and the cost attached to this procedure is quite high because a lot of market research is involved....
8 Pages (2000 words) Term Paper

The Market Position of Pret a Manger

Prêt is the highly admired brand in the UK, and it understands well the main loyalty drivers for its target market, as well as has developed the marketing strategies required to keep it at the top position and have the competitive advantage From this, we realize that Pret generates twice more revenue from every store compared to Eat and Starbucks.... The essay “The market Position of Pret a Manger” will look at the current market position of Pret, which is that it is the fourth coffee brands, and stores, it appears 3rd in the revenue, with approximately a market share of 16%....
6 Pages (1500 words) Essay

What is the Calorie Plate

The emergence of this new product prompted the individuals involved in its intention to create a business unit that would market, sell and distribute the product in various locations within the country, and other major parts of the globe.... The management will carry these out through partnerships with third-party suppliers and distributors to ensure that it reaches the right channels and the right market.... As such, there are countless weight-management program and supplements in the market today....
13 Pages (3250 words) Research Paper

Market Selection Decisions of PING Anser Driver Golf Club

target market, in this case, depends on the product.... There are other features describing these golf clubs that give one an idea of the company's target market.... The paper "market Selection Decisions of PING Anser Driver Golf Club" discusses that differentiations determine the products promoted among them, or how they are promoted.... Ping golf club's market selection is based on the consumer's needs.... These help in understanding the company's market selection....
6 Pages (1500 words) Case Study

Market Strategy Plan of Company G

The target market will be of both genders, it is aimed at ensuring the majority of the youths in the region appreciate the new product.... The paper "market Strategy Plan of Company G" discusses that the desired target for the product is achieved.... The market activity versus the customer response will be used to determine the initial strategy and the company profitability will be determined during the final year.... hellip; The print media and in-person strategy will be adopted by the company as the initial process of promoting the new product to the market....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us